Working Digital – Day 3 recap

Working Digital – Day 3 recap


Day 3 of Working Digital – well what to expect? After Day 2 of Working Digital, I didn’t think they could top it. To be honest, they didn’t, but they did make a damn good effort!

Dan Spicer talking HootSuite at Working DigitalThe final day did feature some of the most useful talks from the whole event…Namely one from Ryan Bell, an American who’s head of Corporate Sales at Hubspot – based in Dublin (the lucky lad). Hubspot’s one of the biggest inbound marketing companies in the world. They distribute a ton of FREE resources that are helpful to SMEs the world over. Well worth investigating them if you haven’t come across them yet.

The other helpful highlight of the day for me personally was Dan Spicer (right), Community Lead, from Hootsuite. As someone who uses Hootsuite Pro everyday, I figured I might get a tip or two…

Like Ryan, Dan had a good, humorous, informal way of delivering his brand of social media trends and tips. Plus he offered promotional codes for people looking to try out HootSuite’s Pro version and their University.

My Table: Working Digital - crisps, chocolate, and fruit too!I clearly picked the best table to be at (pic right). We had the largest supply of food – chocolate, fruit, and crisps. Plus it was an all around great group of funny associates!

There were a few other speakers on the day as well – such as Guillermo Amodeo from IBM and the final keynote delivered from Michael Williamson. Michaels talk, Tracking Your Digital Footprints, was one that would make you wand to revert back to your Dumb Phone. Many-a-cautionary tale was rattled through at break-neck speed. No one tweeted – out of respect for privacy of his work

If you missed out on the day, then it might be worth watching some of the Working Digital 2014 presentations on the internet. And make sure you do your best to make it along next year…assuming it goes ahead again. A big well done to NSDesign and East Ayrshire Council too for making it happen again this year.

Twitter Links: @DaveCarroll | @boagworld | @HubSpot | @ryanlball | @DanSpicer | @HootSuite | @guilleibm | @IBM |@halogencomms

Working Digital – Day 1 Recap

So last night I arrived home very tired after a half day event in Kilmarnock’s Park Hotel. It’s the return of East Ayrshire’s Working Digital event in conjunction with NSDesign.

DAY 1: Digital Disruption

Gary Ennis plays Chris Brogan Video Day one of Working Digital 2014The conference opened a great little “welcome” video from one of my quirky online fave personalities – Chris Brogan. Not sure how many people in the room actually knew who he was – but I sure do – having read a few of his many books and following his online events.

Then an introduction from Gary Ennis, (Founder of NSDesign) before embarking on a variety of speakers. Like any conference some of the speakers were a bit more professional, interesting and engaging but I think with each of the talks – something positive or helpful could be gleaned.

Emu Bands

Ali from Emubands, the digital music distribution company –  gave a run down of his most used software programs, social media channels and apps. There was a talk from #ScotlandHour founder Dougie Baird and Transcribe UK too.

Amber Atherton founder of My Flash Trash at Working Digital 2014One of the highlights for me personally was the Amber Atherton talk. Young Amber managed to both impress me and depress me in equal measure. At just twenty-three,  she’s got a hugely successful (it seems) ecommerce website on her hands – myflashtrash – which is bolstered in part due to her Made in Chelsea TV success. I say “depressed” because I had a sinking feeling that I am rather “past it”. (Thankfully those thoughts passed…) What interested me most was hearing how she answered my question about how they use SnapChat to promote their products. I had heard youth-market retailers were doing so but me being 40-something couldn’t work out how they would.

Most people will have found Frances Milligan, the Senior Digital Officer at Glasgow 2014 as to have been the highlight…I however am not a sporty person, and deliberately left the country at the time of the games so I could soak up the rays in California…so though her stats were impressive (especially for a team of 7) and the video too – I was perhaps less enthused than most. I did however gfaw just a little at the “Queen PhotoBombs Hockey Player” picture. A highlight of the day for me, I think…

Mark Evans, of the Kommando Group, had the tough challenge of being the last speaker of the day (after dinner no less). I am quite certain I’d have been more interested in his talk had he been first, but by that point in the evening, my fatigue won over and my concentration was nil. I’ll have to catch the replay of his talk I think, because he did make some valuable points in his From Flashmobs to Facebook talk.

I’ll need to close now as I am off to experience the Business of Fun at Working Digital – Day 2.