Blogging is Essential
Most of my personal blogging seems to be done over on theanewcomb.co.uk and this, my new company blog, has been a tad neglected.
Like the majority of small businesses out there, I find blogging can be a real challenge to fit in to my schedule. Despite knowing all the reasons we NEED to blog, even I don’t
end up doing nearly as many blogs as I intend to or would like to.
“Why Should I Blog?”
Google, its ever-changing algorithm and 89% marketshare of the UK Search Market means that we need to constantly aware of what it takes to be found in its SERPS (Search Engine Results Page).
With its latest change, which is not really much of a change, it is saying it’s all about “Fresh Content” which is updated regularly.
I train a lot of businesses in Scotland who hadn’t even thought about blogging and don’t think their business is one that even would lend itself to blogging. I’ve yet to come across a business that couldn’t benefit from blogging.
If this sounds like you, then take a look at this:
October 6, 2013 · socialmediatoday.com · Like it? 39 Posted October 6, 2013 Keywords: Content, Blogging, Community, Engagement, Social Media Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. Of course, there are millions of blogs that aren’t about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn’t about them. This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as...Open this article
And if you’re short of ideas, here’s a fun, little tool that might just help you come up with those creative content ideas.
July 27, 2013 · Portent, Inc – Content Idea Generator · Why Break Ups are Afraid of the Truth The eternal question… You might work nicely here. Appealing to Fears 101. YOU CAN’T HANDLE THE TRUTH. Did the Content Idea Generator fail English? That’s unpossible!See below for tips on how to make it work better. FOR BEST RESULTS: Don’t capitalize keywords (except proper nouns) Use the singular version of your keyword Revise the result to create your own fantastic (grammatically correct) headline It’s funny when Ralph Wiggum invents his own grammar,…Open this article
One Final Tip
Another tip I recommend is to have Google Analytics on your site and study what you can in terms of what people searched for to find you. Of course a lot of that keyword data is now “Not provided” by Google (much to the annoyance of all us of who manage websites for ourselves and clients)…But if you do have a decent amount of traffic, in the content area of Analytics, you can filter by “How” or “What”, and you’ll likely find that people have typed questions into Google to discover you. Those questions can be a good source of what to call your next blog!
September 25, 2013 · www.seobook.com · Most Organic Search Data is Now Hidden Over the past couple years since its launch, Google’s keyword (not provided) has received quite a bit of exposure, with people discussing all sorts of tips on estimating its impact & finding alternate sources of data (like competitive research tools & webmaster tools). What hasn’t received anywhere near enough exposure (and should be discussed daily) is that the sole purpose of the change was anti-competitive abuse from the market monopoly in search. Open this article
Two events of note! On Friday, this month’s New Media Breakfast takes place in 29 Private Members Club. These are often very good – especially for people who are just starting out with Social Media.
Next week on October 30th we’re holding our next Networking @ 29 event (also at 29 of course). This time it’s about Google. In this post “How Can I Help Your Business” (over on my personal blog), there are more details about the event and a link to RSVP. Very excited by our second event. We’ve got some great speakers and attendees who’ve RSVPd already.
1) “21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]” · Oct. 6, 2013 · Socialmediatoday.com
2) “Google SEO Keyword (Not ProvidOrganic Search in Google Analytics” · · Sept. 25, 2013 · Www.seobook.com
3) “Content Idea Generator” · July 27, 2013 · Portent, Inc - Content Idea Generator.