Working Digital – Day 3 recap

Working Digital – Day 3 recap

WORKING DIGITAL DAY 3

Day 3 of Working Digital – well what to expect? After Day 2 of Working Digital, I didn’t think they could top it. To be honest, they didn’t, but they did make a damn good effort!

Dan Spicer talking HootSuite at Working DigitalThe final day did feature some of the most useful talks from the whole event…Namely one from Ryan Bell, an American who’s head of Corporate Sales at Hubspot – based in Dublin (the lucky lad). Hubspot’s one of the biggest inbound marketing companies in the world. They distribute a ton of FREE resources that are helpful to SMEs the world over. Well worth investigating them if you haven’t come across them yet.

The other helpful highlight of the day for me personally was Dan Spicer (right), Community Lead, from Hootsuite. As someone who uses Hootsuite Pro everyday, I figured I might get a tip or two…

Like Ryan, Dan had a good, humorous, informal way of delivering his brand of social media trends and tips. Plus he offered promotional codes for people looking to try out HootSuite’s Pro version and their University.

My Table: Working Digital - crisps, chocolate, and fruit too!I clearly picked the best table to be at (pic right). We had the largest supply of food – chocolate, fruit, and crisps. Plus it was an all around great group of funny associates!

There were a few other speakers on the day as well – such as Guillermo Amodeo from IBM and the final keynote delivered from Michael Williamson. Michaels talk, Tracking Your Digital Footprints, was one that would make you wand to revert back to your Dumb Phone. Many-a-cautionary tale was rattled through at break-neck speed. No one tweeted – out of respect for privacy of his work

If you missed out on the day, then it might be worth watching some of the Working Digital 2014 presentations on the internet. And make sure you do your best to make it along next year…assuming it goes ahead again. A big well done to NSDesign and East Ayrshire Council too for making it happen again this year.

Twitter Links: @DaveCarroll | @boagworld | @HubSpot | @ryanlball | @DanSpicer | @HootSuite | @guilleibm | @IBM |@halogencomms

Always Learning

Using Social? We’re Always Learning

Isn’t it true that we’re always learning? Seems to be – especially when it comes to Social Media. There is always some new product, platform or tool to be considered and learned. It can be hard to keep up to date with constant changes that take place in the social stratosphere. That’s why it’s good to attend as many seminars or webinars as you can.

Training room at the Park Hotel, Business Gateway AyrshireThis week was a fantastic Business Gateway course entitled Advancing your Analytics. It’s worthy of recommending for anyone in Glasgow and the west (the only place I know it’s being held at present). It was presented by Brian Tait at Aillum and would be beneficial for anyone with a website who uses Google Analytics. Most people, it seems, aren’t using it to its fullest extent.

Tuesday I attended a Blogging workshop for one of the Chambers of Commerce which was also good. If you have a website and aren’t doing some sort of blogging or videos – your success will likely be short lived. These days it’s imperative to be continually delivering fresh content to rank anywhere in the search engines.

Extolling SEO Tips via Business Gateway - AyrshireWednesday – delivering training to a wonderful bunch of SMEs in Kilmarnock at the Park Hotel. They were an eclectic bunch of small businesses – all eager to learn tools to help them rank higher in Google.

Thursday – a friend David from Create Ts and Cs forwarded on an SEO webinar by an English woman Jackie. 8pm on a Thursday night and it was a case of ferociously scribbling notes and ideas that could then be passed on to clients and course attendees.

Friday night was, yet_another_webinar but this time it was about Facebook. Anyone who tries to run a FB business page knows how challenging it is keeping up with a moving target. To stay current, it’s essential to be reading all the current articles and following the experts out there like Mari Smith who presented this webinar.

If you want to learn more about the social web – either through the FREE courses that I do for Business Gateway or on a 1-2-1 basis then email speakwith (at) glatitude.co.uk today, call 01441 416 1492 or you can tweet glatitude. Do whatever way suits you!