Yesterday around 8am here in the UK Younique launched its new formula, totally enhanced 3D Fiber Lashes+ mascara and makes history.
Younique’s flagship mascara has been totally revamped from the inside out! I’ve already blogged about the new 3D lashes+ which you can read here, but today’s post is really an update on how the launch of the new 3Ds went yesterday. It was very exciting!
I was so excited about the lash launch that I couldn’t sleep. Seriously, I was wide awake at 5am. THREE hours before NEW 3D mascara launch.
Surfing around on my laptop while still in bed, I took a glance at the Younique counter shortly before the 3D lashes went live. The figure was around 38,000. Those sales were for Younique presenters only.
Within minutes of launching – the 3D Fiber Lashes+ were flying out the door at a rate of a thousand every minute.
Watching the counter go up like that reminded me of watching the end of an eBay auction with loads of watchers. Ping. Ping. Ping.
A real dopamine hit. A total buzz!
I kept checking for the first hour or two – whilst simultaneously posting on my various social media channels like Twitter and my Google+ (and another G+ post). It was incredible to witness. I have honestly never seen such Lashtastic buying frenzy!
Smashing Younique Records
After the July 1 record of 23,110 sales in one day, Younique has had a backlog. I’ll be honest with you, we here in the UK have been mighty frustrated for not having received ours. We normally sell over 15,000 (or nearly 20,000 – I’ve heard different quotes) a day. So 23,110 was a good few more.
Sales After a Working Day
Around 5pm – after a whole day of sales here in the UK, the figures looked like this: 131,011.
If you subtract that initial 38,000 sets of mascaras, you see that after nine hours of selling these mascaras we’re now nearly at 100,000 sets.
Four times more than that their July 1st record-selling 3D mascara day!
But as I am watching this counter go crazy, it’s a mixed bag of emotions.
I am excited for the company and hoping for some sales myself but I can only imagine how selling as many as were sold in the last 24 hours will play out.
All I can say is that I pray they have the fulfilment better worked out for these deliveries or we presenters will have a Lash Mutiny on our hands!
I kept checking the counter out all day, and though it surely slowed, it kept going. Up and up. I did one final check this morning just after 8am – so 24 hours later and this is where it was.
We are still going to a million. We have some specials on now until we reach that. So if you #jointheAteam you get two sets of lashes and FREE shipping on your presenters kit. (That’s such an awesome deal, I wish I could sign up again).
Since the time I wrote this blog it’s now sitting at 170,932. That’s quite a few sets of lashes. Hope to get a few more of those sales myself. If you’re ready to try them pop on over to my Younique by Thea shop now!