So pleased to report that today is my two-year anniversary as a Younique presenter and sponsor. My Youniqueiversary, if you will. This post will pick up from last year’s My Year In Younique post. Over the last year, I have continued to detail the highs and lows of being a Younique Presenter*. It’s not easy to be Younique, but overall I still love presenting, as much as the day I joined, two years ago. And:
I’ve continued to recruit presenters – nearly 35 to date – which isn’t too bad (without trying).
I’ve reached another level.
The new products, ranges, kits, kudos, catalogues and so forth – help to keep things fresh and interesting for me.
Low Point of the Year
Arguably, the lowest point of my year, was having someone nark on me for my unsanctioned “dedicated Younique blog”. Whoops! My bad.
I was essentially busted for not having sought approval of the blog. Hands up, that was my own fault but I’d run it for a year and a half before ever being nailed, so I can only assume that someone complained.
Being shut down killed my Younique mojo for quite some time. Months, if I am being honest. Not only mine, but it also killed the morale of some of my team mates. It really wasn’t good. I believe that I lost presenters as a result.
So please make sure if you have a dedicated Younique blog that you seek approved by compliance. Read the Presenter guide carefully and do learn from my mistake! Please.
So after some soul searching, I took some time out, regrouped and set up the more general blog that you see here today. Now, instead of only dealing with makeup company, it features my greeting cards business and any anything noteworthy that I come across. Gifts, businesses or even people who deserve some coverage! Recently I featured the lovely Anna from My Cupcake Toppers.
High Point of the Year
At the end of November 2015, I finally climbed up another rung on the ladder to reach Blue status with Younique. To reach blue you need to sell $4000 with your team. That was one of the best moments of my entire business life. Seriously, it felt amazing to receive that order that pushed me to the next level – halfway up the ladder, or so.
When I joined Younique, I thought I’d be black status in a matter of months. That was my goal. Green by March and Black later in the year. To be honest, that was rather naive.
Sure, some Younique presenters have achieved the top ranks fast, but honestly, the vast majority haven’t and probably won’t. We currently have over half a million Younique presenters and just over 200 have reached Black Status levels 1, 2 ,3. Do the math.
The hardest part about sponsorship is seeing people join, often do excellent work for a while, and then they give up for whatever reason. Life gets in the way. They buckle to negative family and friend’s comments. They get frustrated that they’re not making any money it. I’ve always taken the “in it for the long haul” approach to Younique. Slow and steady. Some months I do really well and others not good at all. Generally I am pleased if it pays a bill or two. Plus I love getting discounted makeup.
Should You Join Younique?
Well you might be wondering “Should I join Younique?” and the answer is that it depends. It’s not for everyone. I love it still. I love the products. If you’re solely looking for a way to earn quick cash then it may not be for you…It could be, but probably not. I’d rather have you join with realistic expectations.
If you like the idea of something you can run alongside something else, enjoy discounted makeup, have a bit of fun, and want to make some new friends along the way – then it probably will suit you quite well.
In the worse case scenario – you get all the makeup in the picture above for an amazing rate. The Younique Presenters Kit changes regularly. It’s always a great mix of products, regardless. So even if you join for the kit (become a “kit snatcher”) it’s probably worth it just for that.
Considering starting your own Younique business? Googling to learn more about whether “it’s a scam”, a “pyramid scheme”, too good to be true OR if it’s just right for you?
Read on to hear about my journey to the one-year mark. It’s my hope that this anniversary update will shed some light on what it’s been like for me to be a Younique presenter and sponsor for my first year. That said, everyone’s experience will be different, and as I often say: “Younique is not for everyone…”
My Year in Younique
One year ago, on October 26, 2014, I made the somewhat unusual decision to join Younique. I say “unusual” for a couple of reasons.
1) Right up until the week before I joined, I’d never even heard of the products (not even the flagship 3D Fiber Lashes mascara!)
2) Another reason that it was sort of “unusual”, was because I was never someone that anyone would consider a glamorous, makeup sort of girl.
Though I’ve always worn makeup, I wasn’t ever particularly excited by it. So it was a bit of a blind and bold decision to join Younique like I did (and more than a few friends were a little shocked).
I figured, in the worse case scenario, I was out £79, but at least I’d have some makeup to show for it.
You know what? I am now more excited by makeup than I ever thought possible!
So people can change!
Charting My Younique Path
Research. Research. Research. Right after I joined, for the weeks that followed while I waited for my kit to arrive, I could barely sleep due to my excitement!
I would stay up late watching tutorials and webinars, or surfing around for information about the company and its products.
When I found any harsh criticism about the company or any products, I had to take it with a pinch of salt, and not let it put me off the company entirely (a few times it nearly did but I’m glad I didn’t listen!)
Younique is not for everyone, and there is no company in the world with 100% satisfaction. Not one.
There will always be haters. The internet is filled with them. There will always be people that have issues with their orders, or who don’t like a product, or are allergic to a product. Again no company in the world will have 100% approval ratings across the board. It’s impossible.
Anyway it was all about the research those early weeks. I took the time to look at different presenters’ social media profiles, Youtube channels (etc) – and noticed ones that really “worked” and the ones that, well, didn’t (e.g. those who were just spamming their shop links left, right and center, in other words – they just tried to sell, sell, sell). Those sorts of marketing tactics have given Younique a bit of a bad rep. (Many people have commented on how “spammy” some of their presenter friends or followers are – which makes it challenging for those of us who don’t want to be seen that way!)
My “day job” is as a Social Media Trainer, traveling across Scotland, so I do have a very good working knowledge with all the major platforms and many of the non-majors (‘ello, Tsu, Blab…)
Younique is all about Facebook – they’re linked. I, however, am not. So I decided, from day one, not to bother with Facebook pages or even Facebook parties (they’re a pain to make successful). It appeared to me that most presenters were focusing their efforts on FB – so it felt over-saturated there, so I decided to leave them all to it.
What’s so great about Younique is you can choose how you want to market your own business. You need FB to join up, but no one says that’s how you have to spend all your marketing efforts…
So, as ever, I chose a different path. I’m a blogger. I’ve blogged for many, many years now. I also teach SEO (search engine optimization). I love Twitter and I am a huge fan of Google+.
When I joined Younique, very few people were focusing on G+, which has always been a fave platform of mine, so that’s where I spend most of my energy. That was where I could be a bigger fish in a smaller pond.
To this day, there are only a dozen or so (if that) Younique Presenters on Google+ that I feel are even doing it right. By “right” I mean posting content, telling stories, engaging with others – which is what the platform is all about.
The rest are just spamming their profiles with their own party links saying “shop my party” – (essentially treating it like it’s Facebook). It’s not like Facebook at all, so it’s not going to work if you do that.
Well, I can’t give all my strategies away here…but if you #jointheAteam, I will share them. I offer an open Sunday night coaching call with my team each week to talk about their social media strategies.
It should be noted that a few of my team mates are doing great work on Facebook and more power to them! It’s a personal choice! You can do what’s right for you!
Younique Recruiting, aka Sponsoring
Boy, I have learned a lot about myself, and managing a team in this first year. To be fair, I’ve also learned that there’s still much room for improvement…
It took 18 days to get my first recruit (a straight man, rather ironically) and a day later my second joined my team.
About a week later four more! I was flying! But alas, most of my first few recruits never lasted beyond the first 90 days – much to my dismay.
Thankfully two have – Marie and Karen (pictured with me on the right). Those two were friends before Younique, and I am pleased to say remain dear friends and active presenters!
By the end of first month, on November 30, 2014, I managed to reach Yellow status (the first level up the ladder after the starting point, white).
A week later “Fast Start”* (In the first 90 days having 1. $2000 in Personal Retail Sales (PRS) and 2. Sponsor at least 3 new Presenters).
I was over the moon about that and the cute two charms that followed.
Headed home to California for the holidays with high hopes of recruiting two friends in particular out there. I felt certain both gals would be amazing at Younique. We often do that – think that of our friends, but for whatever reason, though they both loved the products, neither seemed too interested in joining my team.
It’s hard not to get disappointed when your family or friends don’t really seem to take an interest or support you.
In a strange twist of fate, two other long-standing friends did join my team! One in particular had done direct sales (a few times) so I was certain she’d rock this business! No doubt whatsoever!!
Well, she didn’t, and by the end of her 90 days, she was gone too! Dang!
The other teamie remains, but only buys the products for herself and no other orders. Still I’m glad she’s kept it up this year! It all helps!
By the end of December, month two, myself and my company did nearly 2700 PRS (personal retail sales), so I managed to hit Pink status for the very first time! It seemed almost impossible to hit that 2000 PRS, but I did and I was gonna keep going all the way to the top (Black status)!!
I’d high hopes of reaching Blue in January or February then Green by March (in time for St Patrick’s Day or something), but I guess I wasn’t specific enough, because it didn’t happen last March but maybe next?
You see, I’d reached Pink so fast that I was lulled into thinking that was easy enough, but then it didn’t happen again for another NINE months! D’oh. Talk about frustrating! So it feels like I’ve been stalled at Pink forever – and I am really hoping these holidays will help me, and my team, to promote up the ladder.
Watch this space….
What I Spent on Younique: Year 1
There are certain things we can and can’t say regarding income made with Younique. We’re not allowed to promise anything with regards to income, and, frankly, I’d be amazed if you made a profit in Younique in the first year…Yes, am sure some Youniques do/have, (some even in their first month) but I personally suspect most will not…
I have spent a few thousand pounds on Younique products this year.
Don’t worry though – in reality, you don’t have to buy anything after your startup presenter kit.
You get the makeup in that kit, and the FREE website, and that’s you.
That’s all you ever have to spend…
But I have always strived to have every product that we sell, so that I can use it myself, and also to show people who are interested in seeing them in person…
Also it should be noted, that some of those orders were for other people who gave me money to buy their products (saving them the £6.95 UK shipping fees).
Have I earned enough to break even? No, probably not. I suspect I’m running at a slight loss, BUT I have had great makeup that I’ve used all year. So not really a “loss”.
I’d have bought makeup anyway and this way all the makeup I buy I receive 25% back on. Not only that I’m paid three hours after ever sale! Plus when I shop through my own party links, I get to earn 1/2 price credit, and even free makeup in the form of y-cash to spend.
So in my mind it’s not been a financial loss at all…if that makes sense?
“Are you Making Money with Younique?”
If anyone is expecting to join Younique and for it to be “easy money”- then they’ve got another thing coming. It’s not easy. As I say all the time “it’s not for everyone”.
In fact, the Younique presenter agreement sums it up pretty well: “financial success with Younique requires commitment, effort, and sales skill.”
I second that emotion, and I am learning more each day, which is a good thing, I think.
The thing is I get people saying “yeah but” to me a lot. “Yeah but are you making any money at Younique yet?”
How many businesses do you know make money in the first year?
Or even the second or third? Why should a direct sales business be any different? It takes time. Lots of it. It’s not throw a few links up and rack in the dough. Those efforts will show no return whatsoever.
For me though, I’m prepared to give it time. I am putting in a lot of hard work now – so that in a few years, it IS making me money. It’s starting to now…
Most of my sales (and my recruits) now come from strangers – via this very blog. Thank you for that.
The challenge with tallying what I’ve earned with Younique is that I’ve given some makeup away as gifts, I have been paid cash in US dollars and UK pounds, I get paid by PayPal (in both currencies) and BACS bank transfers too. I also sell through my youniqueproducts/thea site – so I’ve lot of monetary places to be keeping track of…I’m still going through it all, and I do look forward to seeing the overall total (and so does my accountant Erik!)
You’re Nothing Without a Team
To make any money and promote within the company, you’re going to need to be prepared to build a team of people who are prepared to do the same. When I joined I heard “recruit 5 and train them to recruit 5, who recruit 5” – often. Sounds easy enough, doesn’t it?
Pah, it’s not.
Or at least it hasn’t been for me!
I mentioned a few of my own recruits, of which there have been 21 to date (I was hoping for 3 more by today so it will have been an average of two per month, but 21 it is…)
Some people have joined my team and never even spoken to me, and then dropped off. (Presumably just “kit snatchers”).
Some have joined my team, spoken to me and said they wanted to build a successful business, and then did nothing at all, then dropped off.
Some have dropped off due to life getting the way, and then reactivated and kept going! Hooray!
Some are actually working their business and recruiting team mates of their own. Double hooray!
To me, the hardest part of the business – not the selling of the makeup (it sells itself), but the recruiting like minded (ambitious) teamies or as I call them “rock stars”.
It’s been particularly hard to watch people join only to do nothing (or very little) then quit. It’s really hard to not take that personally – even though it has little or nothing to do with me.
No one’s direct sales success or failure can be solely down to their upline or sponsor. My own sponsor ended up quitting halfway through the year.
There is no excuse to not be a success in your own right – given the amount of support there is for Younique. There are webinars, Facebook groups/pages, YouTube channels, blogs, etc.
After the first week, I seldom went to my upline for anything, as a quick search of Google usually revealed the solution, or sometimes a chat with Younique support. It was great I could lean on her but I tried hard to not have to!
Back to my recruits, though…Yes, many of them have quit, but many have remained and started to build a team of their own, as I said. To date, there has been a company high of 34 people. How cool is that? Active at this moment? 20. Three of those are marked for deletion again. D’oh!
Younique is not for everyone.
Another challenge with a team is not taking things personally when some people don’t really respond to, or resonate with, you, so they find other presenters who resonate with them more.
But if I look at my own style of learning I did the same thing. There are some Younique Black Status presenters I think are amazing (like the ones pictured here) and then there are others who aren’t my cup of tea.
Rapport is a strange beast and not everyone gels.
Not everyone relates to my style of Younique coaching, so I’m having to learn to not take that sort of thing personally! I try to continually remind them I am there if they need me to lean on but many have found other presenters to go to and that’s good! Whatever works!
One thing I have loved about Younique are the incentives. Getting different charms for each level, and for fast start and the recent +YOU movement. It gives you something to work toward. I’m a sucker for those charms. I want them all and I’ll get there eventually. This email came in mid-week and it made my day. It was fabulous to recruit three presenters in one week! That was three weeks ago…
NOTE: The day after posting this I finally got another recruit Emma! Meanwhile I anxiously await for my new +YOU charm to add to my collection!
My Younique Wrap
So that’s My Year in Younique summary for this first, rather challenging year. My goal, if you’re interested, is still to promote up to Blue or Green (if not higher) for next year’s update.
It’s taken quite a while to get here, but I truly feel that I have the start a totally awesome team now! We just all need to synchronise our awesomeness. It’s often been the case that I had a great month in personal sales and my team didn’t. Or they did great and my sales were patchy.
To be successful in this business (or any business really), I believe it takes a positive attitude, tons of tenacity and self-belief. It’s also about hard work and dedication, not just on your business but on yourself. Perseverance is paramount.
There will be days when you want to pack it in, but if you can step away for a day or two, you’ll often come back feeling renewed. Set goals, and make step towards them daily in some way. It’s about riding out the highs and lows. You get a cluster of sales, you’re on a high, then you have nothing for two weeks, you’re on a low…repeat, lather, rinse.
Well that’s been my experience and it should be noted that we’re all different so Younique experience may vary! I’ve met a lot of people that have loved the company and the products and many who haven’t. As I keep saying, “Younique is not for everyone” – but it is for me!
This year, I think I’ve learned that a successful year is not solely based on monetary terms, because every single day I’m learning more about selling, people, communication, mentoring and business management. And you know what? Some of those aforementioned strangers have now now become truly amazing and inspiring friends!
Reach out if you have any questions: 3dlashes (@) youniquebythea.com or if you’re in the UK you can ring 0141 416 1492, or North America on 408 353 0434. Or Tweet me. Or comment below. See you next time…on My Week in Younique!