My Year in Younique

UPDATED 2020: Am currently still a presenter but not marketing the products or actively sponsoring any longer. If you need a hands-off sponsor then I’m your gal.
My Year in Younique - A blog by Thea Newcomb

Thinking about Joining Younique?

Considering starting your own Younique business? Googling to learn more about whether “it’s a scam”, a “pyramid scheme”, too good to be true OR if it’s just right for you?

Read on to hear about my journey to the one-year mark. It’s my hope that this anniversary update will shed some light on what it’s been like for me to be a Younique presenter and sponsor for my first year. That said, everyone’s experience will be different, and as I often say: “Younique is not for everyone…”

My Year in Younique

One year ago, on October 26, 2014, I made the somewhat unusual decision to join Younique. I say “unusual” for a couple of reasons.

Buy 3D Fiber Lashes from Younique By Thea today1) Right up until the week before I joined, I’d never even heard of the products (not even the flagship 3D Fiber Lashes mascara!)

2) Another reason that it was sort of “unusual”, was because I was never someone that anyone would consider a glamorous, makeup sort of girl.

Though I’ve always worn makeup, I wasn’t ever particularly excited by it. So it was a bit of a blind and bold decision to join Younique like I did (and more than a few friends were a little shocked).

I figured, in the worse case scenario, I was out £79, but at least I’d have some makeup to show for it.

You know what? I am now more excited by makeup than I ever thought possible!

So people can change!

Charting My Younique Path

One Year Anniversary - Younique by TheaResearch. Research. Research. Right after I joined, for the weeks that followed while I waited for my kit to arrive, I could barely sleep due to my excitement!

I would stay up late watching tutorials and webinars, or surfing around for information about the company and its products.

When I found any harsh criticism about the company or any products, I had to take it with a pinch of salt, and not let it put me off the company entirely (a few times it nearly did but I’m glad I didn’t listen!)

Younique is not for everyone, and there is no company in the world with 100% satisfaction. Not one.

There will always be haters. The internet is filled with them. There will always be people that have issues with their orders, or who don’t like a product, or are allergic to a product. Again no company in the world will have 100% approval ratings across the board. It’s impossible.

Anyway it was all about the research those early weeks. I took the time to look at different presenters’ social media profiles, Youtube channels (etc) – and noticed ones that really “worked” and the ones that, well, didn’t (e.g. those who were just spamming their shop links left, right and center, in other words – they just tried to sell, sell, sell). Those sorts of marketing tactics have given Younique a bit of a bad rep. (Many people have commented on how “spammy” some of their presenter friends or followers are – which makes it challenging for those of us who don’t want to be seen that way!)

My “day job” is as a Social Media Trainer, traveling across Scotland, so I do have a very good working knowledge with all the major platforms and many of the non-majors (‘ello, Tsu, Blab…)

Younique is all about Facebook – they’re linked. I, however, am not. So I decided, from day one, not to bother with Facebook pages or even Facebook parties (they’re a pain to make successful). It appeared to me that most presenters were focusing their efforts on FB – so it felt over-saturated there, so I decided to leave them all to it.

What’s so great about Younique is you can choose how you want to market your own business. You need FB to join up, but no one says that’s how you have to spend all your marketing efforts…

So, as ever, I chose a different path. I’m a blogger. I’ve blogged for many, many years now. I also teach SEO (search engine optimization). I love Twitter and I am a huge fan of Google+.

When I joined Younique, very few people were focusing on G+, which has always been a fave platform of mine, so that’s where I spend most of my energy. That was where I could be a bigger fish in a smaller pond.

To this day, there are only a dozen or so (if that) Younique Presenters on Google+ that I feel are even doing it right. By “right” I mean posting content, telling stories, engaging with others – which is what the platform is all about.

The rest are just spamming their profiles with their own party links saying “shop my party” – (essentially treating it like it’s Facebook). It’s not like Facebook at all, so it’s not going to work if you do that.

Well, I can’t give all my strategies away here…but if you #jointheAteam, I will share them. I offer an open Sunday night coaching call with my team each week to talk about their social media strategies.

#JoinetheAteam - Younique by Thea

It should be noted that a few of my team mates are doing great work on Facebook and more power to them! It’s a personal choice! You can do what’s right for you!

Younique Recruiting, aka Sponsoring

Boy, I have  learned a lot about myself, and managing a team in this first yeaYounique by Thea with Karen McKay Lanarkshire Youniquer. To be fair, I’ve also learned that there’s still much room for improvement…

It took 18 days to get my first recruit (a straight man, rather ironically) and a day later my second joined my team.

About a week later four more! I was flying! But alas, most of my first few recruits never lasted beyond the first 90 days – much to my dismay.

Thankfully two have – Marie and Karen (pictured with me on the right). Those two were friends before Younique, and I am pleased to say remain dear friends and active presenters!

By the end of first month, on November 30, 2014, I managed to reach Yellow status (the first level up the ladder after the starting point, white).

A week later “Fast Start”* (In the first 90 days having 1. $2000 in Personal Retail Sales (PRS) and 2. Sponsor at least 3 new Presenters).

The Highlight of my Week - Receiving these Younique CharmsI was over the moon about that and the cute two charms that followed.

Headed home to California for the holidays with high hopes of recruiting two friends in particular out there. I felt certain both gals would be amazing at Younique. We often do that – think that of our friends, but for whatever reason, though they both loved the products, neither seemed too interested in joining my team.

It’s hard not to get disappointed when your family or friends don’t really seem to take an interest or support you.

In a strange twist of fate, two other long-standing friends did join my team! One in particular had done direct sales (a few times) so I was certain she’d rock this business! No doubt whatsoever!!

Well, she didn’t, and by the end of her 90 days, she was gone too! Dang!

The other teamie remains, but only buys the products for herself and no other orders. Still I’m glad she’s kept it up this year! It all helps!

By the end of December, month two, myself and my company did nearly 2700 PRS (personal retail sales), so I managed to hit Pink status for the very first time! It seemed almost impossible to hit that 2000 PRS, but I did and I was gonna keep going all the way to the top (Black status)!!

I’d high hopes of reaching Blue in January or February then Green by March (in time for St Patrick’s Day or something), but I guess I wasn’t specific enough, because it didn’t happen last March but maybe next?

You see, I’d reached Pink so fast that I was lulled into thinking that was easy enough, but then it didn’t happen again for another NINE months! D’oh. Talk about frustrating! So it feels like I’ve been stalled at Pink forever – and I am really hoping these holidays will help me, and my team, to promote up the ladder.

Watch this space….

What I Spent on Younique: Year 1

There are certain things we can and can’t say regarding income made with Younique. We’re not allowed to promise anything with regards to income, and, frankly, I’d be amazed if you made a profit in Younique in the first year…Yes, am sure some Youniques do/have, (some even in their first month) but I personally suspect most will not…

I have spent a few thousand pounds on Younique products this year.

Don’t worry though – in reality, you don’t have to buy anything after your startup presenter kit.

You get the makeup in that kit, and the FREE website, and that’s you.

That’s all you ever have to spend…

But I have always strived to have every product that we sell, so that I can use it myself, and also to show people who are interested in seeing them in person…

Also it should be noted, that some of those orders were for other people who gave me money to buy their products (saving them the £6.95 UK shipping fees).

Have I earned enough to break even? No, probably not. I suspect I’m running at a slight loss, BUT I have had great makeup that I’ve used all year. So not really a “loss”.

I’d have bought makeup anyway and this way all the makeup I buy I receive 25% back on. Not only that I’m paid three hours after ever sale! Plus when I shop through my own party links, I get to earn 1/2 price credit, and even free makeup in the form of y-cash to spend.

So in my mind it’s not been a financial loss at all…if that makes sense?

“Are you Making Money with Younique?”

If anyone is expecting to join Younique and for it to be “easy money”- then  they’ve got another thing coming. It’s not easy. As I say all the time “it’s not for everyone”.

In fact, the Younique presenter agreement sums it up pretty well: “financial success with Younique requires commitment, effort, and sales skill.”

I second that emotion, and I am learning more each day, which is  a good thing, I think.

The thing is I get people saying “yeah but” to me a lot. “Yeah but are you making any money at Younique yet?”

How many businesses do you know make money in the first year?

Or even the second or third? Why should a direct sales business be any different? It takes time. Lots of it. It’s not throw a few links up and rack in the dough. Those efforts will show no return whatsoever.

For me though, I’m prepared to give it time. I am putting in a lot of hard work now – so that in a few years, it IS making me money. It’s starting to now…

Most of my sales (and my recruits) now come from strangers – via this very blog. Thank you for that.

The challenge with tallying what I’ve earned with Younique is that I’ve given some makeup away as gifts, I have been paid cash in US dollars and UK pounds, I get paid by PayPal (in both currencies) and BACS bank transfers too. I also sell through my youniqueproducts/thea site – so I’ve lot of monetary places to be keeping track of…I’m still going through it all, and I do look forward to seeing the overall total (and so does my accountant Erik!)

You’re Nothing Without a Team

To make any money and promote within the company, you’re going to need to be prepared to build a team of people who are prepared to do the same. When I joined I heard “recruit 5 and train them to recruit 5, who recruit 5” – often. Sounds easy enough, doesn’t it?

Pah, it’s not.

Or at least it hasn’t been for me!

I mentioned a few of my own recruits, of which there have been 21 to date (I was hoping for 3 more by today so it will have been an average of two per month, but 21 it is…)

  • Some people have joined my team and never even spoken to me, and then dropped off. (Presumably just “kit snatchers”).
  • Some have joined my team, spoken to me and said they wanted to build a successful business, and then did nothing at all, then dropped off.
  • Some have dropped off due to life getting the way, and then reactivated and kept going! Hooray!
  • Some are actually working their business and recruiting team mates of their own. Double hooray!

To me, the hardest part of the business – not the selling of the makeup (it sells itself), but the recruiting like minded (ambitious) teamies or as I call them “rock stars”.

It’s been particularly hard to watch people join only to do nothing (or very little) then quit. It’s really hard to not take that personally – even though it has little or nothing to do with me.

No one’s direct sales success or failure can be solely down to their upline or sponsor. My own sponsor ended up quitting halfway through the year.

There is no excuse to not be a success in your own right – given the amount of support there is for Younique. There are webinars, Facebook groups/pages, YouTube channels, blogs, etc.

After the first week, I seldom went to my upline for anything, as a quick search of Google usually revealed the solution, or sometimes a chat with Younique support. It was great I could lean on her but I tried hard to not have to!

Back to my recruits, though…Yes, many of them have quit, but many have remained and started to build a team of their own, as I said. To date, there has been a company high of 34 people. How cool is that? Active at this moment? 20. Three of those are marked for deletion again. D’oh!

Younique is not for everyone.

Younique Glasgow Collage - #youbytheaAnother challenge with a team is not taking things personally when some people don’t really respond to, or resonate with, you, so they find other presenters who resonate with them more.

But if I look at my own style of learning I did the same thing. There are some Younique Black Status presenters I think are amazing (like the ones pictured here) and then there are others who aren’t my cup of tea.

Rapport is a strange beast and not everyone gels.

Not everyone relates to my style of Younique coaching, so I’m having to learn to not take that sort of thing personally! I try to continually remind them I am there if they need me to lean on but many have found other presenters to go to and that’s good! Whatever works!

Younique Incentives

One thing I have loved about Younique are the incentives. Getting different charms for each level, and for fast start and the recent +YOU movement. It gives you something to work toward. I’m a sucker for those charms. I want them all and I’ll get there eventually. This email came in mid-week and it made my day. It was fabulous to recruit three presenters in one week! That was three weeks ago…

+YOU MOVEMENT - Younique by Thea

NOTE: The day after posting this I finally got another recruit Emma!
Meanwhile I anxiously await for my new +YOU charm to add to my collection!

My Younique Wrap

So that’s My Year in Younique summary for this first, rather challenging year. My goal, if you’re interested, is still to promote up to Blue or Green (if not higher) for next year’s update.

It’s taken quite a while to get here, but I truly feel that I have the start a totally awesome team now! We just all need to synchronise our awesomeness. It’s often been the case that I had a great month in personal sales and my team didn’t. Or they did great and my sales were patchy.

To be successful in this business (or any business really), I believe it takes a positive attitude, tons of tenacity and self-belief. It’s also about hard work and dedication, not just on your business but on yourself. Perseverance is paramount.

There will be days when you want to pack it in, but if you can step away for a day or two, you’ll often come back feeling renewed. Set goals, and make step towards them daily in some way. It’s about riding out the highs and lows. You get a cluster of sales, you’re on a high, then you have nothing for two weeks, you’re on a low…repeat, lather, rinse.

Well that’s been my experience and it should be noted that we’re all different so Younique experience may vary! I’ve met a lot of people that have loved the company and the products and many who haven’t. As I keep saying, “Younique is not for everyone” – but it is for me!

This year, I think I’ve learned that a successful year is not solely based on monetary terms, because every single day I’m learning more about selling, people, communication, mentoring and business management. And you know what? Some of those aforementioned strangers have now now become truly amazing and inspiring friends!

Contact Me!

Reach out if you have any questions: 3dlashes (@) or if you’re in the UK you can ring 0141 416 1492, or North America on 408 353 0434. Or Tweet me. Or comment below. See you next time…on My Week in Younique!

11 thoughts on “My Year in Younique

  • November 29, 2015 at 7:19 pm

    Brilliant to read your first year. I am ‘thinking ‘ about joining, under someone else..sorry! Lol
    I used to sell cosmetics some years back and was a manager….but that involved going out most nights selling. I know this doesn’t. How does a virtual party work.?
    I no longer have a car…do you see this a problem?
    How do most people pay you?
    And what is the commission you receive % wise?
    I have taken early retirement but want to earn a bit of cash and am meant to be chilling a bit!!

    • November 29, 2015 at 7:44 pm

      Hi thanks Josie.

      Och who wants to retire? 🙂

      Check out the commissions in the 2nd table here.

      The link should answer the other questions for the most part or the person you’re considering joining under will…

      It’s not easy but it’s most fun (when it’s not frustrating)… 🙂

      It’s addictive getting commissions 3 hours after ever sale.

      To be honest it will take a while to earn much money (most likely) but it’s definitely possible if you put the work in!

      Just about to finally hit BLUE – 13 months later….Ha!

      Good luck with it if you join. Younique’s definitely not for everyone!

      But it is for me.

  • January 16, 2016 at 6:52 pm

    I am a new Younique presenter and I find your honesty so refreshing and inspiring. Unfortunately there are a lot of bad presenters and sponsors who give the company a very bad rep.
    I really wish you’d been my sponsor (your training program sounds amazing) – you’ve really inspired me to have a good look at all the different social media platforms and how to get the benefits out of them (particularly because, as you say, Facebook is now saturated with presenters).
    Good luck with your future Younique endevours!

    • January 16, 2016 at 7:10 pm

      Lucy thanks for your comment. Appreciate you reading and saying “hello”. I’m planning a blog that sort of says “No you don’t have to party on Facebook to be successful at Younique” 🙂 It’s a question many in my own company have asked…It may also be in a post that also says “No you don’t have to follow your upline’s advice or path, make your own”…Some Youniques give really awful advice that makes me cringe. Spammy Youniques make the work harder for the rest of us…so I do try not to be spammy!! Sure I’ve been guilty now and again myself but mostly I try to share the love of the company! Good luck to you too Lucy x

  • March 1, 2016 at 2:17 am

    So summarize – you spent a lot of time on this, and not even made your money back?

    • March 1, 2016 at 8:21 am

      Well hello “Bob Smith”, ha, yes, technically that’s correct. So how many businesses, statistically, make money in their first year? Why would setting up a direct sales business be any different?

      So “to summarize”:

      Basically I LOVE what I do, can you say the same “Bob”?

      I receive 25% discount on ALL makeup and skincare products – which I’d have been buying anyway.

      Earned lots of 1/2 priced and FREE makeup and got lots of cool bags, jewellery, and so forth.

      Have made amazing friends around the globe – both customers and fellow presenters – some that will likely last to the bitter end.

      I’ve learned new things every single day, about myself, makeup, marketing and running a Direct Sales business.

      Every week I’ve made money while I’ve slept. Do you “Bob”? Do you wake up to find orders have come and you’ve been PAID?

      I’ve mentored and coached team mates who came forward asking for it, and had the benefit of seeing them promote up within the company.

      I been challenged daily. I’ve had FUN too. Day in and out there’s been fun and exciting things going on. Incentives being offered.

      So my first year was at a “financial loss” – it gained on many more ways than I could have imagined.

      I am not afraid of the hard work. I’m enjoying it. To each their own eh “Bob”?

      Loving what I do each day and today’s going to be magic with the New Younique Products 2016 launching in 90 mins. I really can’t wait “Bob”. Thanks for popping by with that comment. So nice of you to take the time.

  • March 1, 2016 at 1:57 pm

    I have been thinking a lot lately about trying my hand at becoming a presenter. I am a college student, going to classes everyday from 7 am – 5 pm, so a regular job just isn’t in the cards for me right now. I am kind of a makeup addict and the thought of being able to get a discount and share my passion with fellow women or even men excites me! My only concern is I don’t have time right now (with school) to be able to live, breathe, eat and sleep Younique. I guess my ultimate question is, is this something you think I could handle with my hectic schedule or something that would require more time than I have to give?
    Btw amazing blog! I stumbled upon it while looking more up about Younique…glad I did!

    • March 1, 2016 at 2:01 pm

      Thank you so much for popping by to comment Jordan. Sounds like you have a lot on…I think there are number of ways it could work for you if you decide to join…so that you’re not spending all your free hours working. Will you make a lot of money at it, not hugely likely, but if you are buying / trying make up already then it’s probably a super fit 🙂 You also can spend the minimum amount to stay active until such times you have more time to dedicate toward it. Let me know if you need any help in getting started or you need a sponsor! Happy to work on a bespoke strategy just for you and your business if you would like! Good luck! Stay sane! 🙂

      • March 1, 2016 at 2:37 pm

        Thank you so much for the quick response! What is the minimum amount needed to stay active? What happens if you don’t reach it? I was having a little trouble finding all this information on the website. I would love to learn more about this business 🙂

        • March 1, 2016 at 2:47 pm

          Pretty much every question you can possibly think of I’ve answered on the blog somewhere!

          The search facility will be your friend! 🙂

          I’ve done several Frequently Asked Questions posts which are linked to from the home page. I’d point you to this post for a wee read when you have 5. It’s a post about presenter/commission levels.

          When you see PRS it stands for personal retails sales and that is 125 is in dollars….So to stay active you need to sell or buy 125 PRS which is $125 USD/appx £85 – every NINETY days.

          I sell/buy way more than that every month so I personally don’t find it hard at all to remain active! 🙂

          But if you think – “even if I just sell or buy £30 or $45 USD a month then I remain qualified!”

          If you become inactive – by not meeting the criteria – you can still resurrect the account for up to SIX months by emailing support and asking them to reopen your site and then placing an order that’s enough to qualify!

          If you decide to join please –>> sign up here.

  • April 4, 2016 at 10:50 am

    Hi Thea,

    I have just emailed you as really interested in joining your team. I do apologise in advance as it’s a long email but just wanted to explain a few things,

    Love your honesty and you seem like the perfect mentor!

    Kind Regards,



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