My Week in Younique x 2

Don’t believe I ever managed to post last week’s ‘Week in Younique’ update – so here I go again.

Well, it was the holidays this week, so you’ll have to forgive me…To be honest, there has not been a ton of things to report anyway, but will update just the same.

It was quite a shuffle about to make sure my entire team had enough of the 3D Fiber Lash Mascaras to go around for the holidays. Thankfully, I had deliberately ordered extra to cover any shortages. So the last week before Christmas was a lot of juggling about – meeting up and handing off the mascaras to the girls! My dear friend Karen sold over twenty! That was more than most of the team combined. I am simply in awe of her achievement!

Recruitment Has Been Slow

Want to make extra money playing with makeup? Click the pic to learn how!There have been no new additions to the team – or even my company – since my last updateJust nine – including me!

Hopefully that will change in the New Year – as people look to make some changes to their lives.

Younique is perfect for anyone who likes makeup, selfies and socializing (online or off!!)

How can you beat getting paid a minimum of 20% of every sale – all for posting on social media channels of your choice?

Not only that but get paid daily!

And as you work your way up the status levels, you get paid 25% then 30%. (As I passed yellow am sitting at 25% but aiming for that 30%!)

Those are a few of the reasons I personally joined Younique, of course, but another of the many things I love most about Younique is its flexibility.

What do I mean by that? Well, the fact you can do Younique simply for some pocket money, or you can work it like a real business that you want to retire in a year or two on. Last month we had our first two millionaires. Not back for a company just over 2 years old!

How you do your Younique business is up to you. No two of my team members does it the same way and that’s a beautiful thing!

Ideally, I’d like to personally take it all the way to the top (Black Status!!) and to find other people who want to do the same!

So am currently searching for some positive, self-motivated, ambitious people who want to work smart and like to think “out of the box”. If that’s you – please join #theAteam today! 🙂

Naturally I welcome the kit-snatchers (those who just want to buy the kit for the makeup), the hobbyists (who want to sell only to their family and friends) too – but really what would be the greatest scenario – would be find some gung-ho workers who are as keen as me!

For such a small, one-off outlay to have your own company with your own website that’s live the moment you join, what do you have to lose? Try it for a few months, and if you don’t like it, you got some make up out of it! Well that’s how I went into it anyway…

Now though, I am hooked!

Saving My Best News for Last…

Pink Level Status - Younique By TheaJust logged onto my Younique website this afternoon, only to discover that, while I was out, I reached Pink Level Status. That means all four of my goals have been achieved in my two months of being a Younique Presenter.

The first was White, then Yellow then Fast Start and now Pink!

The exciting thing about Pink is that you start to make money off of your team. I’ll take all I can get, thankyouverymuch! 🙂

See ya next year! I can’t believe it’s 2015 almost! What do you plan to achieve in 2015? Where will it take you? Time to write it all down…Those goals of yours!

If you need inspiration about Goals. then check out this…It’s only 5 hours…LOL! Been driving around this past month listening to this on cassette (you may be too young to know what that even is!)!

You’re welcome. x

Dan Spicer talking HootSuite at Working Digital

Working Digital – Day 3 recap

WORKING DIGITAL DAY 3

Day 3 of Working Digital – well what to expect? After Day 2 of Working Digital, I didn’t think they could top it. To be honest, they didn’t, but they did make a damn good effort!

Dan Spicer talking HootSuite at Working DigitalThe final day did feature some of the most useful talks from the whole event…Namely one from Ryan Bell, an American who’s head of Corporate Sales at Hubspot – based in Dublin (the lucky lad). Hubspot’s one of the biggest inbound marketing companies in the world. They distribute a ton of FREE resources that are helpful to SMEs the world over. Well worth investigating them if you haven’t come across them yet.

The other helpful highlight of the day for me personally was Dan Spicer (right), Community Lead, from Hootsuite. As someone who uses Hootsuite Pro everyday, I figured I might get a tip or two…

Like Ryan, Dan had a good, humorous, informal way of delivering his brand of social media trends and tips. Plus he offered promotional codes for people looking to try out HootSuite’s Pro version and their University.

My Table: Working Digital - crisps, chocolate, and fruit too!I clearly picked the best table to be at (pic right). We had the largest supply of food – chocolate, fruit, and crisps. Plus it was an all around great group of funny associates!

There were a few other speakers on the day as well – such as Guillermo Amodeo from IBM and the final keynote delivered from Michael Williamson. Michaels talk, Tracking Your Digital Footprints, was one that would make you wand to revert back to your Dumb Phone. Many-a-cautionary tale was rattled through at break-neck speed. No one tweeted – out of respect for privacy of his work

If you missed out on the day, then it might be worth watching some of the Working Digital 2014 presentations on the internet. And make sure you do your best to make it along next year…assuming it goes ahead again. A big well done to NSDesign and East Ayrshire Council too for making it happen again this year.

Twitter Links: @DaveCarroll | @boagworld | @HubSpot | @ryanlball | @DanSpicer | @HootSuite | @guilleibm | @IBM |@halogencomms

Working Digital – Day 1 Recap

So last night I arrived home very tired after a half day event in Kilmarnock’s Park Hotel. It’s the return of East Ayrshire’s Working Digital event in conjunction with NSDesign.

DAY 1: Digital Disruption

Gary Ennis plays Chris Brogan Video Day one of Working Digital 2014The conference opened a great little “welcome” video from one of my quirky online fave personalities – Chris Brogan. Not sure how many people in the room actually knew who he was – but I sure do – having read a few of his many books and following his online events.

Then an introduction from Gary Ennis, (Founder of NSDesign) before embarking on a variety of speakers. Like any conference some of the speakers were a bit more professional, interesting and engaging but I think with each of the talks – something positive or helpful could be gleaned.

Emu Bands

Ali from Emubands, the digital music distribution company –  gave a run down of his most used software programs, social media channels and apps. There was a talk from #ScotlandHour founder Dougie Baird and Transcribe UK too.

Amber Atherton founder of My Flash Trash at Working Digital 2014One of the highlights for me personally was the Amber Atherton talk. Young Amber managed to both impress me and depress me in equal measure. At just twenty-three,  she’s got a hugely successful (it seems) ecommerce website on her hands – myflashtrash – which is bolstered in part due to her Made in Chelsea TV success. I say “depressed” because I had a sinking feeling that I am rather “past it”. (Thankfully those thoughts passed…) What interested me most was hearing how she answered my question about how they use SnapChat to promote their products. I had heard youth-market retailers were doing so but me being 40-something couldn’t work out how they would.

Most people will have found Frances Milligan, the Senior Digital Officer at Glasgow 2014 as to have been the highlight…I however am not a sporty person, and deliberately left the country at the time of the games so I could soak up the rays in California…so though her stats were impressive (especially for a team of 7) and the video too – I was perhaps less enthused than most. I did however gfaw just a little at the “Queen PhotoBombs Hockey Player” picture. A highlight of the day for me, I think…

Mark Evans, of the Kommando Group, had the tough challenge of being the last speaker of the day (after dinner no less). I am quite certain I’d have been more interested in his talk had he been first, but by that point in the evening, my fatigue won over and my concentration was nil. I’ll have to catch the replay of his talk I think, because he did make some valuable points in his From Flashmobs to Facebook talk.

I’ll need to close now as I am off to experience the Business of Fun at Working Digital – Day 2.

Get A Free 15 Minute Social Media Audit

Free 15 Minute Social Media AuditWANT A FREE SOCIAL MEDIA AUDIT?

Are you active with your Social Media channels but not quite sure if you’re doing it right? Do you wonder why you’re not getting results through your Facebook page or Twitter feed? Is your marketing message clear?

Would you be interested in a FREE Social Media Audit?

In the spirit of people helping people…

I will do one FREE 15 minute Social Media Audit a week for anyone who would like one. No strings attached.

I will survey all of your channels, tell you what is good, and where there may be room for improvement.

I will make suggestions on other things for you to consider.

I will give you a one-page summary.

All for FREE. No obligation at all.

If you’re interested then please let me know – tweet @glatitude – email speakwith(at)glatitude.co.uk or ring 0141 416 1492. Whatever suits you.

Do you Need Social Media Training?

Need to get to grips with Google+Last night was a great opportunity to network with female entrepreneurs at Glasgow’s Women into Business event. Between eighty and 100 ladies were booked on to meet with other fellow business owners.

The topic was Social Media.

There were two talks. One was Thea Newcomb’s “Smart Social Media” and the other Ann-Maree Morrison – the Founder and MD of Labels4Kids. Her talk described the challenges of being a mumpreneur and having to juggle life, kids, work – while trying to remain sane and efficient.

Both talks were delivered at break-neck speed.

Do you need Social Media training?

If you do need help with your training to better your online marketing skills, either one on one or as a group, then reach out.

Glatitude’s particularly pleased to be offering training here in the West of Scotland in Google+ with online marketing specialists, Aillum.

So if you have a business that you need to be found in Google for, then you will definitely want to have a presence on G+. Together we’ll show you how!

Don’t hesitate to get in touch. Email speakwith @ glatitude.co.uk or tweet @glatitude.

 

Google+ Training in Glasgow

Social Media Class: Get Google+ Training in Glasgow with Glatitude. Photo by Thea Newcomb, Googleplex, Mountain View, CA.
Get Google+ Training in Glasgow with Glatitude.

Get Google+ Training in Scotland

Really excited to be working on two, new course to deliver training on Google products – especially Google+ – which seems to confound people more than most Social Media Platforms.

One will be aimed at Small Businesses (SMEs) and how they can leverage it to promote their company – whether it’s a product or service. This course will be delivered with Briain Tait from Aillum Online Marketing. Brian is a search (SEO) and analytics specialist who will tie in Google Analytics and Webmaster Tools for this course – in order to measure the Google+ engagement and ROI.

Google+ for Video Promotion

The other will be specifically used as a tool promote, short or longer, video content – through Youtube. Well hey, after all, Google owns it, right?

So if you’re looking for Google+ Training in Glasgow (or anywhere in Scotland really) then reach out.

Whenever I hear opinions like “Google+ is a Ghost town” aka “No one is on Google+” – I just think to myself “If you think Google Plus is a Ghost town, you’re doing it wrong or following the wrong people”.  It’s all about who you circle. To get the most out of it, you have to dig a little deeper to find people sharing content that’s an interest to you!

Women Into Business – Smart Social Talk

Next Tuesday I’ll be deliver a “Smart Social” talk at the Women Into Business networking event in Glasgow. There’s more over on the Thea Newcomb blog about that and how to register. If you’re a female business owner in Glasgow then I hope to see you there.

Training room at the Park Hotel, Business Gateway Ayrshire

More on Facebook & New Social Media Training Course

FACEBOOK’S 10th BIRTHDAY

John MacKay & Thea Newcomb - after appearance on Scotland TonightYesterday, on my personal blog, I posted a piece about a recent appearance on Scotland Tonight discussing Facebook’s 10th Birthday. Due to a fuzzy head, I hadn’t really responded in a way I’d hoped to whilst on LIVE TV, so I did a little “do ever” and expanded some more thoughts about the platform and why I “love and loathe it in equal measure”.

Also on the subject of Facebook, was another, great, video from Veritasium posted this week. Love this guy’s work on the subject of Facebook.

GLATITUDE’S NEW SOCIAL MEDIA TRAINING COURSES

Since arriving back to Glasgow, (after five, fun weeks in Silicon Valley), it’s been nose-to-the-grindstone working on a half day and full day  social media training course every day since.

I’ve spent countless hours sourcing material, reading articles, listening to podcasts to try to come up with the most relevant topics, stats and apps to cover on these two courses.

INTRO TO EMERGING TECHNOLOGY

Screenshot of SpundgeThis new course is aimed at people who are brand new to technology and social media. It’s very much aimed at newbies to Social Media platforms and applications like Facebook, Twitter, Google+, Blogging and the Cloud.  We’ll also look at tools like HootSuite, Spundge

It can be run as a three-hour, broad overview class, or a six-hour more in depth training session.

INTRO TO SOCIAL MEDIA

This course covers much of what the Intro to Emerging Tech course covers, but covers more tools like Survey Monkey and participants will leave with a social media strategy they can then leave and apply in their own business or organization. This course is a full day course.

NOTE: These can be delivered 1-2-1 or as part of a group. 50% funding may be available for either course. Ask for more details.

Thea’s Tips to Rock LinkedIn

Thea's Tips to Rock Linkedin- Updated 2020

Tips to Rock Linkedin – Updated for 2020

Many years ago, at the New Start Scotland Exhibition, I was asked to give a talk on Linkedin by NSDesign. At the time, I shared my 25 tips to Rock Linkedin. Since several people had asked for a copy of the “slides” afterwards, I thought I’d create a blog post instead. As Linkedin has changed a lot over the years, I thought I’d update this post for 2020.

At the workshop, I started off by asking people what their actual “goal” is for Linkedin. Like every other platform out there, Linkedin works best when you have a strategy in place. You need measurable goals that you’re actually working toward, or what’s the point in being on there? What I suggest in this post is both a matter of opinion (my own opinion of course), and a variety of “best practices” too. I probably read an average of one Linkedin article a week.

I also need to add a disclaimer to say I am not claiming my profile is “the best profile ever” – to be honest, it’s a constant work in progress. As I learn more, I adjust it often.

Here we go in a step-by-step fashion…

Headshots on Linkedin

1 Proper Profile Picture

Start by actually having a photo (blank is bad). Be sure it’s the right size photo/dimensions and ensure your face is taking up 60% of the frame. Do NOT use a logo (they break Ts & Cs). People want to see who they’re dealing with – so smile and look them straight in the eye (not gazing off in to the distance – you wouldn’t do in real life so don’t do it online).

Whatever Linkedin profile picture you choose, it t shouldn’t be a “selfie” from a night out with your pals, or one with your spouse or kids.

Make it a professional studio “headshot” if at all possible. Profiles with pictures are said to be viewed seven times more often than ones that don’t have a profile picture. Get the picture!? (Pun intended).

So with that being said, who in the photo above has gotten it right?

2 Have a Headline that Shines

The text right below your name is your headline, is 120 characters, and is the second most important part of your profile after your name. If you don’t change it, your headline will simply be your current job title by default. Why not change it to include relevant keywords for search engine optimization? Google and Linkedin share a good and symbiotic relationship – so if you do it right, by that I mean choosing the right keywords, you just may find that you can rank highly in Google. Try to show the benefit of connecting to you to your potential (and current) contacts. Here are some Linkedin headline tips for inspiration.

Below you can see my current headline but I do change it regularly to try out different keywords and phrases…

Thea Newcomb example Linkedin Profile

3 A Succinct Summary

Your Summary now called the About section is 2000 max characters. To me, this isn’t the place to write your full life story or bullet point your full career, but perhaps an opportunity to show who you are in a more rounded sense. Give the reader a little insight into who you are – not just what you DO. Be authentic, use keywords, show some personality, and don’t forget some sort of call to action at the end of it. I also recommend sign posting people to the Career/Experience section lower down in your profile. Finally I personally prefer it is written in the first person because it’s YOUR profile but you can suit yourself. Note that only two or three of the first lines of the summary will show and people will need to click “See more” to read it all. Make those sentences count!

4) Use Your URLS

(30 characters). There are two areas in your profile that you should take advantage of:

A. Your customized URL (also known as a vanity URL, it is usually this is your name). Your URL is found right below your photo on Linkedin. Thankfully, for me, there is only one Thea Newcomb (accept no substitutes) so I got my own name. 🙂

B. Anchor Text/ Back Links The other areas you want to claim are your various website links. These are in the “contact info” area of your profile, and they’ll say things like “Company Website” or “Personal Website”. You can choose from Blog, Company Website, Portfolio, etc. I always recommend choosing “Other” so you get a box to type in the name (helps with SEO). Like everywhere else on your LinkedIn profile, use those relevant keywords! I can’t believe how many profiles I see out there where it’s not been used properly. It’s another place for SEO juice, as it were, so please take advantage of it and give the link a relevant name!
Header safe zone on Linkedin

5 Cover It – Your Linkedin Header

You can make a bespoke cover to your profile using something like Canva (a Free tool). Choose custom dimensions 1584 x 396 pixels in Canva and add your name, logo, a photo, some text, whatever you want.

To demonstrate a few tips – I made a rough diagram of where the safe zones are in Linkedin headers. Sometimes your profile pic is on the left…sometimes on the app other smaller devices it’s in the middle so you won’t want to put your important information in those areas. Keep it to anywhere across the top or down the right side.

featured on Linkedin

6 Feature Your Highlights

Make sure you’re using the Features area on our profile well. Focus on the kind of work or clients that you wish to attract, or the people you’d like to add to your network. In my case my main areas of expertise are highlight, Canva, Linkedin and Merch (merchandise/print on demand).  Again I made mine in Canva – keeping to my branding throughout. Linkedin was recently were testing square format features, but I see now they have gone back to rectangles. Make sure whatever format they’re using in highlights that yours are legible and on brand.

7 Connections – The Low Down

Let’s talk about connections in terms of your strategy, maintenance and visibility.

Network Building Strategy: Do you want to connect to everyone and anyone? Fine. Do you want to only connect with people you know or have met? That’s good too. Do what works for you. I personally am discerning and don’t accept all connection requests – not even close.

If I don’t know the person requesting  connection, I’ll go check out their profile. You see, I like to know that we have people in common, or interests, or geography. I prefer to receive notes with the requests. When I don’t, I am confused.

Visibility: Did you know that you can hide your connections.? Some people like to keep their network private. Some don’t. You may or may not wish to hide the connections you have. You do this in your “privacy & settings” (privacy controls, profile tab). I personally don’t hide mine, but you may have competitors that might look to see who you’re connected to, and might hone in on them. Some people are just like that…Please note, any mutual connections you have will always be shown, regardless.

 

 

How Blogging is Essential for Businesses (Big & Small)

Why Blogging is EssentialBlogging is Essential

Most of my personal blogging seems to be done over on theanewcomb.co.uk and this, my new company blog, has been a tad neglected.

Like the majority of small businesses out there, I find blogging can be a real challenge to fit in to my schedule. Despite knowing all the reasons we NEED to blog, even I don’t
end up doing nearly as many blogs as I intend to or would like to.

“Why Should I Blog?”

Google, its ever-changing algorithm and 89% marketshare of the UK Search Market means that we need to constantly aware of what it takes to be found in its SERPS (Search Engine Results Page).

With its latest change, which is not really much of a change, it is saying it’s all about “Fresh Content” which is updated regularly.

I train a lot of businesses in Scotland who hadn’t even thought about blogging and don’t think their business is one that even would lend itself to blogging. I’ve yet to come across a business that couldn’t benefit from blogging.

If this sounds like you, then take a look at this:

21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]

21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]October 6, 2013 · socialmediatoday.com · Like it? 39 Posted October 6, 2013 Keywords: Content, Blogging, Community, Engagement, Social Media Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. Of course, there are millions of blogs that aren’t about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn’t about them. This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as...Open this article

And if you’re short of ideas, here’s a fun, little tool that might just help you come up with those creative content ideas.

Content Idea Generator

July 27, 2013 · Portent, Inc – Content Idea Generator · Why Break Ups are Afraid of the Truth The eternal question… You might work nicely here. Appealing to Fears 101. YOU CAN’T HANDLE THE TRUTH. Did the Content Idea Generator fail English? That’s unpossible! See below for tips on how to make it work better. FOR BEST RESULTS: Don’t capitalize keywords (except proper nouns) Use the singular version of your keyword Revise the result to create your own fantastic (grammatically correct) headline It’s funny when Ralph Wiggum invents his own grammar,…Open this article

One Final Tip

Another tip I recommend is to have Google Analytics on your site and study what you can in terms of what people searched for to find you. Of course a lot of that keyword data is now “Not provided” by Google (much to the annoyance of all us of who manage websites for ourselves and clients)…But if you do have a decent amount of traffic, in the content area of Analytics, you can filter by “How” or “What”, and you’ll likely find that people have typed questions into Google to discover you. Those questions can be a good source of what to call your next blog!

Google SEO Keyword (Not Provided): Organic Search in Google Analytics

Google SEO Keyword (Not Provided): Organic Search in Google AnalyticsSeptember 25, 2013 · www.seobook.com · Most Organic Search Data is Now Hidden Over the past couple years since its launch, Google’s keyword (not provided) has received quite a bit of exposure, with people discussing all sorts of tips on estimating its impact & finding alternate sources of data (like competitive research tools & webmaster tools). What hasn’t received anywhere near enough exposure (and should be discussed daily) is that the sole purpose of the change was anti-competitive abuse from the market monopoly in search. Open this article

Networking News

Two events of note! On Friday, this month’s New Media Breakfast takes place in 29 Private Members Club. These are often very good – especially for people who are just starting out with Social Media.

Next week on October 30th we’re holding our next Networking @ 29 event (also at 29 of course). This time it’s about Google. In this post “How Can I Help Your Business” (over on my personal blog), there are more details about the event and a link to RSVP. Very excited by our second event. We’ve got some great speakers and attendees who’ve RSVPd already.

References:
1) “21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]” · Oct. 6, 2013 · Socialmediatoday.com
2) “Google SEO Keyword (Not ProvidOrganic Search in Google Analytics” · Aaron Wall ·  Sept. 25, 2013 · Www.seobook.com
3) “Content Idea Generator” · July 27, 2013 · Portent, Inc – Content Idea Generator.

Always Learning

Using Social? We’re Always Learning

Isn’t it true that we’re always learning? Seems to be – especially when it comes to Social Media. There is always some new product, platform or tool to be considered and learned. It can be hard to keep up to date with constant changes that take place in the social stratosphere. That’s why it’s good to attend as many seminars or webinars as you can.

Training room at the Park Hotel, Business Gateway AyrshireThis week was a fantastic Business Gateway course entitled Advancing your Analytics. It’s worthy of recommending for anyone in Glasgow and the west (the only place I know it’s being held at present). It was presented by Brian Tait at Aillum and would be beneficial for anyone with a website who uses Google Analytics. Most people, it seems, aren’t using it to its fullest extent.

Tuesday I attended a Blogging workshop for one of the Chambers of Commerce which was also good. If you have a website and aren’t doing some sort of blogging or videos – your success will likely be short lived. These days it’s imperative to be continually delivering fresh content to rank anywhere in the search engines.

Extolling SEO Tips via Business Gateway - AyrshireWednesday – delivering training to a wonderful bunch of SMEs in Kilmarnock at the Park Hotel. They were an eclectic bunch of small businesses – all eager to learn tools to help them rank higher in Google.

Thursday – a friend David from Create Ts and Cs forwarded on an SEO webinar by an English woman Jackie. 8pm on a Thursday night and it was a case of ferociously scribbling notes and ideas that could then be passed on to clients and course attendees.

Friday night was, yet_another_webinar but this time it was about Facebook. Anyone who tries to run a FB business page knows how challenging it is keeping up with a moving target. To stay current, it’s essential to be reading all the current articles and following the experts out there like Mari Smith who presented this webinar.

If you want to learn more about the social web – either through the FREE courses that I do for Business Gateway or on a 1-2-1 basis then email speakwith (at) glatitude.co.uk today, call 01441 416 1492 or you can tweet glatitude. Do whatever way suits you!