Last night was a great opportunity to network with female entrepreneurs at Glasgow’s Women into Business event. Between eighty and 100 ladies were booked on to meet with other fellow business owners.
The topic was Social Media.
There were two talks. One was Thea Newcomb’s “Smart Social Media” and the other Ann-Maree Morrison – the Founder and MD of Labels4Kids. Her talk described the challenges of being a mumpreneur and having to juggle life, kids, work – while trying to remain sane and efficient.
Both talks were delivered at break-neck speed.
Do you need Social Media training?
If you do need help with your training to better your online marketing skills, either one on one or as a group, then reach out.
Glatitude’s particularly pleased to be offering training here in the West of Scotland in Google+ with online marketing specialists, Aillum.
So if you have a business that you need to be found in Google for, then you will definitely want to have a presence on G+. Together we’ll show you how!
Don’t hesitate to get in touch. Email speakwith @ glatitude.co.uk or tweet @glatitude.
Really excited to be working on two, new course to deliver training on Google products – especially Google+ – which seems to confound people more than most Social Media Platforms.
One will be aimed at Small Businesses (SMEs) and how they can leverage it to promote their company – whether it’s a product or service. This course will be delivered with Briain Tait from Aillum Online Marketing. Brian is a search (SEO) and analytics specialist who will tie in Google Analytics and Webmaster Tools for this course – in order to measure the Google+ engagement and ROI.
Google+ for Video Promotion
The other will be specifically used as a tool promote, short or longer, video content – through Youtube. Well hey, after all, Google owns it, right?
So if you’re looking for Google+ Training in Glasgow (or anywhere in Scotland really) then reach out.
Whenever I hear opinions like “Google+ is a Ghost town” aka “No one is on Google+” – I just think to myself “If you think Google Plus is a Ghost town, you’re doing it wrong or following the wrong people”. It’s all about who you circle. To get the most out of it, you have to dig a little deeper to find people sharing content that’s an interest to you!
Women Into Business – Smart Social Talk
Next Tuesday I’ll be deliver a “Smart Social” talk at the Women Into Business networking event in Glasgow. There’s more over on the Thea Newcomb blog about that and how to register. If you’re a female business owner in Glasgow then I hope to see you there.
Yesterday, on my personal blog, I posted a piece about a recent appearance on Scotland Tonight discussing Facebook’s 10th Birthday. Due to a fuzzy head, I hadn’t really responded in a way I’d hoped to whilst on LIVE TV, so I did a little “do ever” and expanded some more thoughts about the platform and why I “love and loathe it in equal measure”.
Also on the subject of Facebook, was another, great, video from Veritasium posted this week. Love this guy’s work on the subject of Facebook.
GLATITUDE’S NEW SOCIAL MEDIA TRAINING COURSES
Since arriving back to Glasgow, (after five, fun weeks in Silicon Valley), it’s been nose-to-the-grindstone working on a half day and full day social media training course every day since.
I’ve spent countless hours sourcing material, reading articles, listening to podcasts to try to come up with the most relevant topics, stats and apps to cover on these two courses.
INTRO TO EMERGING TECHNOLOGY
This new course is aimed at people who are brand new to technology and social media. It’s very much aimed at newbies to Social Media platforms and applications like Facebook, Twitter, Google+, Blogging and the Cloud. We’ll also look at tools like HootSuite, Spundge
It can be run as a three-hour, broad overview class, or a six-hour more in depth training session.
INTRO TO SOCIAL MEDIA
This course covers much of what the Intro to Emerging Tech course covers, but covers more tools like Survey Monkey and participants will leave with a social media strategy they can then leave and apply in their own business or organization. This course is a full day course.
NOTE: These can be delivered 1-2-1 or as part of a group. 50% funding may be available for either course. Ask for more details.
Isn’t it true that we’re always learning? Seems to be – especially when it comes to Social Media. There is always some new product, platform or tool to be considered and learned. It can be hard to keep up to date with constant changes that take place in the social stratosphere. That’s why it’s good to attend as many seminars or webinars as you can.
This week was a fantastic Business Gateway course entitled Advancing your Analytics. It’s worthy of recommending for anyone in Glasgow and the west (the only place I know it’s being held at present). It was presented by Brian Tait at Aillum and would be beneficial for anyone with a website who uses Google Analytics. Most people, it seems, aren’t using it to its fullest extent.
Tuesday I attended a Blogging workshop for one of the Chambers of Commerce which was also good. If you have a website and aren’t doing some sort of blogging or videos – your success will likely be short lived. These days it’s imperative to be continually delivering fresh content to rank anywhere in the search engines.
Wednesday – delivering training to a wonderful bunch of SMEs in Kilmarnock at the Park Hotel. They were an eclectic bunch of small businesses – all eager to learn tools to help them rank higher in Google.
Thursday – a friend David from Create Ts and Cs forwarded on an SEO webinar by an English woman Jackie. 8pm on a Thursday night and it was a case of ferociously scribbling notes and ideas that could then be passed on to clients and course attendees.
Friday night was, yet_another_webinar but this time it was about Facebook. Anyone who tries to run a FB business page knows how challenging it is keeping up with a moving target. To stay current, it’s essential to be reading all the current articles and following the experts out there like Mari Smith who presented this webinar.
If you want to learn more about the social web – either through the FREE courses that I do for Business Gateway or on a 1-2-1 basis then email speakwith (at) glatitude.co.uk today, call 01441 416 1492 or you can tweet glatitude. Do whatever way suits you!
All good trainers should constantly be taking training themselves. Not only does it give us a chance to learn more for and about ourselves, it allows us to gauge our own experience with that of our peers.
This morning I’m up early to attend an Advancing Your Anayltics course by Aillum‘s Brian Tait. It’s a co-production (in a sense) between NSDesign & Business Gateway Renfrewshire. I’ve had a chance to get to know Brian through NS and always found him to be very knowledgeable on websites, SEO and the Google stable so looking forward to it.
Also, truth be told, I am hoping to reel him in to speak at our next networking event at 29 Glasgow at the end of next month. After the success of our #29Linkedin event we’re doing #29Google next!
Looking forward to learning more about my own Google Analytics – as it’s something I check in on every few days, but have never gone beyond its “page views” or “unique visitors” to set goals and so forth.
Tomorrow I’ll be shadowing a blogging workshop at Glasgow Chamber of Commerce – which I am also looking forward to.
I find that every event I attend – whatever level it’s delivered at – I find something I can take away and apply in my own life or recommend to clients.
It’s all good.
Your Training/Trainer Experience?
What courses have you attended that where good? If you’re a trainer – did you get formal training or were you more “thrown in at the deep end” like I was?
If you’re a trainer do you judge other trainers more kindly or harshly? Have you had an experience where another trainer gave you negative feedback?
Being a trainer, to me, is a challenging, fun, rewarding, sometimes very difficult role to be in. I’d love to hear your views and experiences in the comments below.