Rockin’ Linkedin At New Start Scotland

Ready to Rock Linkedin at New Start?

Linkedin at New Start

A week on Thursday is this year’s New Start Scotland Exhibition (co-located with the Scottish Business Exhibition). If you’re anywhere in Scotland, and in Business, it’s worth attending this FREE event. There is am amazing array of exhibitors, speakers and of course workshops.

Check out the New Start Scotland showguide for more information on who is there. And the list of workshops can be found here. Last year I gave my first New Start talk about Google+ (arguably my fave place to hang “socially” on the web) so this year I’m doing my other fave place – Linkedin.

The talk will aim to offer something for anyone who is on there from newbie to more experienced dabblers. I might even have something the odd pro might not know – we’ll see. Guess I’d better get started on my forty-five minute talk.

If you are coming along, get the tickets to your workshops as soon as you can in the morning as, if last year’s talks are anything to go by, they will sell out (well they’re free but you know what I mean).

29Socially

3 chaps holding two 29 Pumpkins
#29socially

Last Wednesday night we filled the Networking bar in 29 Private Members Club in Glasgow. Over a hundred people RSVPd to the event with more than half of them showing up to hear talks about Google+, Google Analytics and Youtube. All speakers were very knowledgeable and each of them received compliments to me from attendees.

Though the feedback was amazing, with many asking to know when the next event was taking place, as November is a very busy month, I was unable to commit to a third event.

Perhaps in the New Year? Watch this space.

Get in Touch if You’re a Local Business Person

If you’re interested in Networking in Glasgow – then get in touch and I’ll get you added to a mailing list that has some (all?) the best monthly events taking place across the city. Connect on Linkedin for visit my personal blog for more info.

How Blogging is Essential for Businesses (Big & Small)

Why Blogging is EssentialBlogging is Essential

Most of my personal blogging seems to be done over on theanewcomb.co.uk and this, my new company blog, has been a tad neglected.

Like the majority of small businesses out there, I find blogging can be a real challenge to fit in to my schedule. Despite knowing all the reasons we NEED to blog, even I don’t
end up doing nearly as many blogs as I intend to or would like to.

“Why Should I Blog?”

Google, its ever-changing algorithm and 89% marketshare of the UK Search Market means that we need to constantly aware of what it takes to be found in its SERPS (Search Engine Results Page).

With its latest change, which is not really much of a change, it is saying it’s all about “Fresh Content” which is updated regularly.

I train a lot of businesses in Scotland who hadn’t even thought about blogging and don’t think their business is one that even would lend itself to blogging. I’ve yet to come across a business that couldn’t benefit from blogging.

If this sounds like you, then take a look at this:

21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]

21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]October 6, 2013 · socialmediatoday.com · Like it? 39 Posted October 6, 2013 Keywords: Content, Blogging, Community, Engagement, Social Media Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. Of course, there are millions of blogs that aren’t about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn’t about them. This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as...Open this article

And if you’re short of ideas, here’s a fun, little tool that might just help you come up with those creative content ideas.

Content Idea Generator

July 27, 2013 · Portent, Inc – Content Idea Generator · Why Break Ups are Afraid of the Truth The eternal question… You might work nicely here. Appealing to Fears 101. YOU CAN’T HANDLE THE TRUTH. Did the Content Idea Generator fail English? That’s unpossible!See below for tips on how to make it work better. FOR BEST RESULTS: Don’t capitalize keywords (except proper nouns) Use the singular version of your keyword Revise the result to create your own fantastic (grammatically correct) headline It’s funny when Ralph Wiggum invents his own grammar,…Open this article

One Final Tip

Another tip I recommend is to have Google Analytics on your site and study what you can in terms of what people searched for to find you. Of course a lot of that keyword data is now “Not provided” by Google (much to the annoyance of all us of who manage websites for ourselves and clients)…But if you do have a decent amount of traffic, in the content area of Analytics, you can filter by “How” or “What”, and you’ll likely find that people have typed questions into Google to discover you. Those questions can be a good source of what to call your next blog!

Google SEO Keyword (Not Provided): Organic Search in Google Analytics

Google SEO Keyword (Not Provided): Organic Search in Google AnalyticsSeptember 25, 2013 · www.seobook.com · Most Organic Search Data is Now Hidden Over the past couple years since its launch, Google’s keyword (not provided) has received quite a bit of exposure, with people discussing all sorts of tips on estimating its impact & finding alternate sources of data (like competitive research tools & webmaster tools). What hasn’t received anywhere near enough exposure (and should be discussed daily) is that the sole purpose of the change was anti-competitive abuse from the market monopoly in search. Open this article

Networking News

Two events of note! On Friday, this month’s New Media Breakfast takes place in 29 Private Members Club. These are often very good – especially for people who are just starting out with Social Media.

Next week on October 30th we’re holding our next Networking @ 29 event (also at 29 of course). This time it’s about Google. In this post “How Can I Help Your Business” (over on my personal blog), there are more details about the event and a link to RSVP. Very excited by our second event. We’ve got some great speakers and attendees who’ve RSVPd already.

 

References:
1) “21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]” · Oct. 6, 2013 · 
Socialmediatoday.com
2) “Google SEO Keyword (Not ProvidOrganic Search in Google Analytics” · Aaron Wall · 
Sept. 25, 2013 · Www.seobook.com
3) “Content Idea Generator” · July 27, 2013 · Portent, Inc - Content Idea Generator.

Networking@29 – Our Next Event is Google!

Networking in Glasgow

3 Speakers at 29 Glasgow
Lesley, Thea & Emer

Earlier this month we co-launched our first ever event at 29 Private Members Club in Glasgow. The event was called ‘Linkedin Socially’ and was two (plus) hours of chatting and brief talks. The aim of these events is to lean more on the social aspect, but also to have everyone who attends leave with at least one nugget that they can take-away.

Networking@29

This time it’s all about Google – Google Analytics (what you should be analysing), YouTube and Google+. We’ve lined up some great speakers for this event. Linkedin for further details and register.

We’ve got three, esteemed speakers lined up for three brief talks.

We have: +Matthew Marley  (from Zen) to talk about Google+! This guy has more people who’ve circled him than anyone I actually know in my circles! Kudos! +Mark Hunter (from Postable) to talk YouTube – he’s created over 700 videos – so man this guy knows his stuff! +Brian Tait  (from Aillum) is an expert who will tells us what to look for in our damn, confounded Analytics! “Not Provided”? @$%#$ – WTF! :)

The response to our second event is positively overwhelming and we still have four weeks to go. If you’re interested in attending, please visit the 29 Glasgow Linkedin Page and comment there to register your interest.