Cards, Cosmetics and Coffee
As if there were not enough on my plate, I’m now adding yet another “C” into the repertoire with coffee. Now I’m officially a purveyor of Cards, Cosmetics and Coffee. While the first two are direct sales companies I run as little sidelines – the real focus going forward for the foreseeable future will be the coffee…So how do all of my businesses tie in with each other? Is there a method to my madness? I believe there is, read on and I will explain.
That’s a good question. It’s understandable to ask why I’d launch my own brand of coffee when I really don’t know that much about it. One reason is that Coffee is the the number one most consumed drink globally. It has proven to be a mood lifter and people who drink it are often very passionate about it. When launching a business, they tend to say that you should be passionate about your product or service, and even though I don’t drink coffee, I am.
Truth be known, it’s not really about the coffee for me. Coffee is simply the vehicle with which to channel my mission or message through.
It has actually occurred to me that my interest may be due to the fact that for my entire life, my dad has drank coffee as if it were his lifeblood. He is heavily involved in helping me for this company and at the time of typing these words is the only person, apart from my logo designer, who even knows the name of the company. But I digress.
Back to being on a mission…
What is My Purpose?
I believe my role in life is to change the way people think. No more so than on soyouvebeendumped.com where around 50,000 lovelorn men and women visit from all four corners of the world every single month.
In addition to simply giving people a space to read and share stories, it’s also my intention to show these people that an ending is just the beginning.
These heartbroken people often need to be reminded that they are enough, regardless of how it may feel at the time. Someone may have chosen to walk away or they’re facing some emotional challenges but there will be a way to turn pain into gain. (Check out the video below).
For positive healing, one must make it their mission to find their gift in their challenging situation – no matter how bad or dark it may seem at the time.
Strangely, or not as the case may be, Younique’s mission is to Uplift, Empower & Validate. That is one of the reasons that I actually joined Younique in 2014.
Their mission aligned with my own personal ethos, as well as that of So You’ve Been Dumped.
It all ties into this concept of making people feel better about themselves, because, in my experience, we all have some sort of issues about ourselves.
Most of us can feel not pretty enough, smart enough, successful enough, or what have you. This goes for men and women alike. Many of these limiting beliefs will be operating on a deep subconscious level and need to be reprogrammed. Here is where the coffee comes in.
My Coffee Mission
My new brand of coffee will follow similar principles to SYBD…it’s designed specifically to empower its drinkers.
So instead of taking a time out, they will be encouraged to take a time in. What do I mean by that? They’ll be urged to make their coffee, pause while they drink it, in order to check in to see how they’re feeling, note their thoughts, their energy, and take steps to shift it accordingly.
It’s an exciting concept. I can’t say too much this week, but maybe next week. I may even do my first Facebook Live. We’ll see.
Christmas is Coming
Soon you’ll be able to shop for coffee for yourself or someone who needs a pick-me-up. Watch this space.