Facebook and Younique

Facebook and Younique

Facebook & Younique

Publicly and privately I’ve had a lot of questions from active and potential Younique presenters – all about Facebook and Younique. What follows will be my own personal thoughts and opinions on whether or not you need to do Facebook business pages or even host parties in order to be successful as a Younique presenter and sponsor.

Spoiler alert: No you don’t have to.

What The Hell Do I Know?

A bit of background, my main job is training (mostly Scottish) businesses how to market themselves on social media. I travel all over Scotland each week to do so, and so I feel I have good relevant experience and a differing point of view on this particular subject matter.

I know how challenging getting any real engagement on Facebook can be, hence my decision, from the moment I started with Younique, was not to use Facebook as one of my primary channels.

If it works for you to have a business page and host parties, then more power to you sister. It’s just not my way.

Don’t Just Follow Your Upline or Sponsor

I’ve been considering writing a post like this for a long time, but wasn’t sure how to do it best. As Younique and Facebook seem to be essentially married – for Presenters, Sponsors and Uplines – my challenge is to be both careful and respectful with how I choose to address this.

I often cite that what I love most about the company is the fact that we are all doing our own thing…but the trouble is when I see elites, e.g. from Green to Black Status presenters, constantly banging on about how essential Facebook parties are.

I have heard from many presenters (some on my team and many on other teams) asking if they “have to do Facebook”. This question often comes because they’re sponsor or upline is pressuring them to do them. Some of them have been on the verge of quitting as a result, (I know some who did!)

Since joining more than a year ago, I’ve watched countless Younique videos and read many blogs stating that you should always have to have 5, 10, 15 Facebook parties on the go every month to be successful in your business. I believe that that they truly believe that is to be the case, but I personally don’t believe it’s the only way.

So let me be crystal clear for you…

No, You Do Not Have to Host FB Parties to Succeed with Younique!

There. I said it and yes, I realise this may go 180-degrees against what the most common advice you’ve seen about Younique is, but it is my personal belief.

That may make some of you angry to hear but others will feel relieved.

I am currently a Blue status Younique, not an “elite”, but I have only ever had one Facebook party when I started, and honestly, I loathed it, so I swore I’d not do another one. So I haven’t.

I do suspect that some of the elites out there may be shaking the finger at me as if to say, “Well, you’d be higher up if you did them” (which admittedly may be true) – but the fact is I don’t want to do them, so I don’t.

It’s my business.

I don’t work for anyone else.

I joined Younique so I don’t have to answer to ANYONE else!

And you, my dear fellow presenters don’t either.

You are running your own business too, so you can run it any damn way you please.

Sure take on board what myself, or your sponsor or an upline says, but if it doesn’t resonate with you – then don’t do it!

Find your own path.

Before I even joined Younique, I saw countless Younique presenters cluttering up newsfeeds with spammy posts. This wasn’t their fault – many were simply following advice and scripts from elites. (I can spot a scripted post from a mile away, and they nauseate me and make me cringe every single time I see them.)

Some Youniques give the rest of us a really bad reputation, and make our jobs selling and promoting Younique that much harder…I’ve spoken to so many friends and associates, and met so many people since I joined, who complained about Younique (and other direct sales companies) for spamming their newsfeeds (with links, crap photos, too many selfies etc). Or worse yet the complained that they were private messaged to “share the opportunity” (again something I have NEVER done. I never had to, and recently I recruited my 32nd person!!)

Love Younique, Loathe Facebook

So you can probably tell that I, generally, love Younique, but have little more than a love/hate relationship with Facebook. The main reason I am even still on FB is to talk to my team – because that is where they all are. That’s also where there Younique groups are that I need to be on – like the Presenters Only group.

Facebook and Younique

But I certainly don’t need to “party on Facebook”, or have a page or group, to have any Younique success.

So if you have heard that they are not “optional”, I am here to call “bullshit” on that theory, and tell you otherwise.

Younique Facebook Pages

As you know, you are not supposed to use your personal profile as a business. If you do, you are breaking Facebook’s terms and conditions, and you run the risk of Facebook closing down your profile.

I do occasionally post on my personal profile about the joys of running my business, my love of the products, or congratulating my team (who are doing awesome this month!) and, yes, once in a while I may share a link. I also will sometimes have a Younique cover photo on my profile. But I do not host parties, I do not have a Younique Facebook page or customer group. I don’t run my personal profile as a business.

Because Younique marketing on Facebook is almost cult-like advice, I do I a lot of research checking out what everyone else is doing…Yes, I snoop and I have seen dozens upon dozens of Younique Facebook pages that have been set up, and subsequently been abandoned.

Or the people are posting once a week, every few weeks or even once a month. They give up because either they’ve quit Younique (because it was not right for them or too much hard work), or maybe they gave up their page because it was too hard to get any engagement whatsoever.

Over the last few years, Facebook has made marketing to our “fans” (people who like our pages) more and more difficult. Well why not? After all, they’re a business and they need to make money. I don’t really blame them (as much as they frustrate me)…

They are always tweaking their algorithm in hopes of giving us a better user experience (showing us more relevant content). This means, in order to be successful with you FB business page, you need to really know what you’re doing, be consistent and be prepared to pay to be seen.

To have a successful Facebook business page you need to:

  • be consistent and post daily from 1-3 time a day (morning / night time and weekends too!)
  • make sure you’re posting when your fans are actually online (see insights)
  • mix up the type of content you’re sharing – videos, text only, pictures, links etc
  • have a CTA  (call to action – link to a website, product page, newsletter
  • subscription page) but only every 4-5 posts (not every post!!!)
  • be helpful, informative, entertaining and not spammy! (80% helpful, entertaining & 20% promotional)

Younique Groups on Facebook

There are pros and cons as to whether or not you should have a Facebook Business Page or a FB Group (Groups can be public, private, hidden/secret).

Join the Ateam and be invited to my Secret Younique Group

ED NOTE: I do have a hidden group for my Younique team and it works very well as a vehicle to exchange information, questions, and discuss strategies or challenges. So yes, I do use FB for one aspect of my Younique business.

  1. STATS:
    With the FB Business Page at least you get the stats about what’s working and what isn’t. You see demographics of who your fans are (where they are, how old they are, when they’re online etc). That’s invaluable.
  2. NOTIFICATIONS:
    With a group, you don’t that valuable insight. On the other hand, group members at least get notified when there’s a new post, and also you can actually see who’s seen each post.

I can’t speak for anyone else, but I have been added to DOZENS of Facebook groups and events, and it drives me absolutely bonkers. I wish I could disallow being added to groups and tagged too!

Really the point of this, rather long, post is to tell you that it is OK if you don’t want to do any business marketing or promotion on Facebook. Yes Facebook does have the added advantage of user numbers, above all the others, but people are there to speak to family and friends and not necessarily to be sold to!

Plus it’s an over-saturated pond when it comes to any direct sales businesses – Younique or otherwise.

From the outset, I knew I wanted to market my business in other places, and so I do. And yes, maybe I’d be higher up the Younique ladder, if I was holding five to ten Facebook parties a month, but at what cost? What good would that be if I hated doing them all the time?

If you are not going to use Facebook as your main marketing channel, then you will definitely need to choose something else: Instagram, Twitter, Pinterest, Blogging, Google+, Events, In-home parties, “Coffee and Cosmetics” mornings, catalog drops or whatever…

The thing is you can do whatever way YOU want to. It’s YOUR business and no one else’s. You don’t need to answer to your sponsor or any uplines.

Sure, take on board all the advice, but then go and forge your own path the way that feels right to you.

You probably joined this business so you could be your own boss anyway, so why be accountable to anyone else?

Before I get all kinds of people coming on my blog saying I’m crazy or wrong, I will admit that I have seen some successful presenters, several on my team, who are doing great through hosting parties, playing games, and having their own private customer groups.

So I am not saying “DON’T DO THEM”, I am merely saying if you don’t want to use Facebook, then you don’t have to. Do what works for you!

Finally if you do decide to join the Ateam and want to use Facebook to host parties or have a group, then I have team members that will steer you in the right direction for scripts and inspiration. Some of them are doing awesome through FB and good on ’em!

There are no cookie-cuter solutions. What works for one presenter may not work for another. We are all doing it our own way – which is what makes this business so special.

Moral of the story: Do what works for you.

Read more about what my experience has been like in My Week in Younique.

Younique Touch Foundation Frustration (UPDATE!!!)

Foundation Frustration?

Dear makeup lover, on behalf of Younique, I want to apologise for the fact that you can only buy the popular Touch Mineral Liquid Foundation in one of our collections. I know, it’s just crazy.

But really, in their defence…..Have you ever known a makeup to go viral like this? No one could have predicted its success – which is largely due to some very creative presenters making videos that went, well, viral

To Be Fair, You CAN Buy It Now…

Right now, the only way you can order your Touch Mineral Liquid Foundation is by ordering a Stroke of Beauty collection.

“Why?” you may ask. Because supplies are so limited that if they were made available to buy the foundation separately, they’d be inundated with orders (again), so this way they aren’t.

Buy Younique Touch Foundation in Stroke of Beauty

I feel your foundation frustration, but it actually makes sense. It sort of throttles the purchase process if you will.

Ok,  yes, it’s slightly cheeky to put it in the most expensive collection, I grant you, but to be honest with you – that Stroke of Beauty Collection is totally freakin’ amazing, and has some of our absolute bestest products in there along with it – an Eye Shadow Palette, Touch Mineral Skin Perfecting Concealer (also crazy popular), a Liquid Eye Liner, a Lucrative Lip Gloss, a Splurge Cream Eye Shadow (my fave product!), a Moodstruck Opulence Lipstick and of course the 3D Fiber Lashes too. Plus when you buy the collections you get a cool bag and save a ton of cash. Win/Win!!

When Will Younique Foundation Be Back In?

 The short answer is, “Nobody knows” – even at Younique HQ I don’t think. “How can this be?” you may be wondering. Well again, I am not 100% sure, but it has to do with all the RAW materials being available. It all gets a bit complex with supply chains and distribution.

That’s why you may find that for us in the UK we may be able to get some shades from the European distribution center that the US can’t and vice versa. Right this very moment for the UK (Germany, France & soon Spain) only one shade’s available to order – Velvet. For the US and Oz/NZ it appears that every single shade, to buy individually is out of stock.

Again if you do want to try to order it, you can do so in that aforementioned collection.

Get Notified When Touch Foundation Becomes Available

Finally, if you want to be notified when the Younique Liquid Foundation is back in stock, then add your info in the comments below, and please indicate what shade you are after.

FYI – I am considering buying a Stroke of Beauty collection for one lucky person who’s truly desperate to get it…I may sell the Foundation right out of it. How bad do you want it? 🙂 G’night

24 Hours Later…

This just in from HQ….Maybe your Younique Foundation Frustration will soon come to an end. Our Liquid Foundation is rolling in to our warehouses, and we are preparing for individual sales in certain shades! They are as follows:

US / Canada / Australia / New Zealand
April 4th availability: Velour, Cashmere, Velvet, Charmeuse, Cypress
• UK / France / Germany
April 4th availability: Organza, Velour, Taffeta, Cashmere, Velvet, Charmeuse, Cypress
Mexico – April 4th availability: Velvet, Charmeuse

Well all be! Isn’t that great news!?? So feel free to order now in the collection above, or wait a wee while longer to buy it on its own! The choice is yours my dears!

My Week in Younique – I Sold _____ of Makeup

Welcome back to ‘My Week in Younique’ where there is much to update you on. March has truly kicked off with a bang! It’s been a time of personal achievements, new products, deliveries, team mates, record breaks and territory too.

$XX,XOX PRS – YES!

I sold 10,000 PRS of Younique Makeup - Hooray!This weekend, I managed to earn a very special PRS charm – EDITED: I am not allowed to say how much I sold.

It took me over one year and four months (and ten days, but who’s counting?) Sure there will be many who do that monthly, or who did it much faster, but there are also a lot who haven’t yet and even some who will never achieve it at all.

So this month, somewhat unusually, sales came from people I know. Often they come from strangers. This month the two big spenders who helped me reach my target were actually my big sister Wendy, and best bud Brian. Some of our products are suitable for men too.

I just want to say a heart felt “thank you” to all of you who purchased anything from me.

TWO NEW TEAMIES

Welcome #theAteamThis week I welcomed two new lovelies to my team. One from the isle of Islay and the other is from England. I often get asked for tips for recruiting but I honestly I can’t say I have ever really tried.

With Younique, as with most Direct Sales companies, there is this whole “Make a list of X amount of people you know…” To “share the opportunity” with…and I have no doubt that will work for some people. But honestly? It makes my skin crawl. It’s just now how I am wired.

Will blog more about that later, but my personal tips for getting recruits would simply be – be positive, consistent and share the love of the business, the products and the benefits. And not is some scripted sort of way. (Scripts also make my skin crawl). But that’s just my opinion. You can recruit whatever way you want. I prefer strangers coming to me rather than sharing the opportunity with anyone.

NEW PRODUCTS

Friday I am pleased to say my new Younique collection – Trendsetter arrived. Like 80,00 other people in the first two days of March, I rather excitedly shopped for our new products that were launched. It was a hassle because the site was chewing up so much bandwidth with all of us clamouring to get our makeup, it kept falling over. Well eventually the order went in and just over a week later, my new products arrived.

 Here’s an unboxing video I made, using my phone, in the middle of a networking event. It’s only 90 seconds and will show some of the new products (but I did miss out the new liquid eye liner I got, oops!)…Are you a Trendsetter?

 

We have a handful of products that immediately sold out (again). Yes, I know it’s frustrating that so many of our top product’s are not in stock. We are in fact victims of our own success. The foundation the puffer brush, the new body bronzer, the kudos and collection bag all out right now.If you are really desperate can actually order the Younique Liquid Foundation if you buy this Stroke of Beauty collection

My Race to Green

So as you can probably tell, it’s been a great and exciting week…I’ve been keeping track of my “race to green” here on my blog, and I gotta be honest with you, it’s not looking hugely promising for this month.

Well, unless all of my team mates start to really kick some ass…(Some already are, thankfully). We’ll see.

I’ll keep trying until I reach Green status. I had felt like it would be this month – primarily as I’ve gotten quite a few recruits lately, and we were launching all these new products (which I assumed everyone would be buying like I did). Well, not so much…Oh well, I’ll keep praying for a miracle. I do love a good challenge anyway! See you next time lovely! x

If you love make up, do you fancy joining the Ateam? I’d love to have you!

March 1 – Younique Launch New Products Today

Younique Launch New Products & More Today

New Younique Products Launching Today - March 1, 2016

Hello March 1st, today is a perfect day to join Younique. Why now? Well because today Younique launch their new products, new collections, new catalogs, new kudos and unveil a new territory too. Spain.

Need I say more?

Yes? Well, ok then…read on!

Recently I wrote a post about the various new Younique products 2016. It’s exciting every time they announce them, and even more when we actually launch them. I’ve been hitting “refresh” all morning to see the new goodies.

Finally an hour or so later than billed, the new products are now LIVE on the website and I myself will be picking up a collection of the new products today. All the new Younique collections are here.

I’m opting for the Trendsetter, naturally. Ha.

Younique Launch New Products - See them here

So here are a few direct links to jump straight to some of the New Younique Products out today

  1. Lip Bon BonsBuy one or the complete set of all 5 Vanilla Milkshake (nude/white), Red Velvet Cake (Reddish burgundy), Cherry Cobbler (Not Available for a few weeks – Darker Red), Chocolate Truffle (Lighter Red) and Raspberry Cheesecake (Pinky Purple)
  2. You Liquid Eye Liner  Powerful (Grey) Prosperous (Green) Proper (Brown) Precarious (Blue) Perfect (Black)
  3. Beachfront Self Tan (Self tanning lotion to build up)
  4. New Younique Foundation Brush

Here’s hoping these new products will cause a landslide of sales for myself and my company and I can win in my race to green (see the daily progress here).

Current Top 10 Younique Makeup Products

Kelly Roach from Kels Beauty Spot - eyesOn our weekly “Hangout meeting” this week, my team mate and total rock star Kelly Roach (from Kel’s Beauty Spot) shared with me a top 10 list that she saw a Black Presenter sharing recently.

Younique’s Top 10 Products:

  1. 3D Fiber Lashes+ mascara
  2. Touch Mineral Liquid Foundation
  3. The Opulence Lipsticks
  4. Moodstruck Addiction Shadow Palettes
  5. The New Touch Concealer
  6. Stiff Upper Lip Lipstain
  7. Moodstruck Precision Brow gel
  8. Moodstruck Precision Pencil Eyeliner
  9. Splurge Cream Eye Shadows
  10. Lucrative Lip Gloss

Is your fave on the list? Many of mine are, but many are not. I could live without the brow products but I know people who swear by them. I guess it’s a case of to-each-their-own eh?

It’s high time I updated this list of Thea’s Faves because we’ve launched more since then. To be fair I did cover many of my personal choices in at Christmas in my 12 Days of Younique (Day 12 had a recap of the others).

In a few days I’ll update with a new My Week in Younique post and this post will track my race to green through out this month! It’s a team effort and I am so excited to see how far my team will go in March thanks to this Younique launch. Watch this space.

Wanna shop for new makeup here!?

Please note:
If you’ve been trying to log in today to shop, it’s frankly been sketchy, at best. The Younique site has been falling over backwards with the amount of traffic that’s been hitting it today. It’s never happened like this in any of the previous product launches, since I started, but hopefully by night time here in the UK it will be working smoothing and we can all place our orders. I for one can’t wait!