Facebook & Younique
Publicly and privately I’ve had a lot of questions from active and potential Younique presenters – all about Facebook and Younique. What follows will be my own personal thoughts and opinions on whether or not you need to do Facebook business pages or even host parties in order to be successful as a Younique presenter and sponsor.
Spoiler alert: No you don’t have to.
What The Hell Do I Know?
A bit of background, my main job is training (mostly Scottish) businesses how to market themselves on social media. I travel all over Scotland each week to do so, and so I feel I have good relevant experience and a differing point of view on this particular subject matter.
I know how challenging getting any real engagement on Facebook can be, hence my decision, from the moment I started with Younique, was not to use Facebook as one of my primary channels.
If it works for you to have a business page and host parties, then more power to you sister. It’s just not my way.
Don’t Just Follow Your Upline or Sponsor
I’ve been considering writing a post like this for a long time, but wasn’t sure how to do it best. As Younique and Facebook seem to be essentially married – for Presenters, Sponsors and Uplines – my challenge is to be both careful and respectful with how I choose to address this.
I often cite that what I love most about the company is the fact that we are all doing our own thing…but the trouble is when I see elites, e.g. from Green to Black Status presenters, constantly banging on about how essential Facebook parties are.
I have heard from many presenters (some on my team and many on other teams) asking if they “have to do Facebook”. This question often comes because they’re sponsor or upline is pressuring them to do them. Some of them have been on the verge of quitting as a result, (I know some who did!)
Since joining more than a year ago, I’ve watched countless Younique videos and read many blogs stating that you should always have to have 5, 10, 15 Facebook parties on the go every month to be successful in your business. I believe that that they truly believe that is to be the case, but I personally don’t believe it’s the only way.
So let me be crystal clear for you…
No, You Do Not Have to Host FB Parties to Succeed with Younique!
There. I said it and yes, I realise this may go 180-degrees against what the most common advice you’ve seen about Younique is, but it is my personal belief.
That may make some of you angry to hear but others will feel relieved.
I am currently a Blue status Younique, not an “elite”, but I have only ever had one Facebook party when I started, and honestly, I loathed it, so I swore I’d not do another one. So I haven’t.
I do suspect that some of the elites out there may be shaking the finger at me as if to say, “Well, you’d be higher up if you did them” (which admittedly may be true) – but the fact is I don’t want to do them, so I don’t.
It’s my business.
I don’t work for anyone else.
I joined Younique so I don’t have to answer to ANYONE else!
And you, my dear fellow presenters don’t either.
You are running your own business too, so you can run it any damn way you please.
Sure take on board what myself, or your sponsor or an upline says, but if it doesn’t resonate with you – then don’t do it!
Find your own path.
Before I even joined Younique, I saw countless Younique presenters cluttering up newsfeeds with spammy posts. This wasn’t their fault – many were simply following advice and scripts from elites. (I can spot a scripted post from a mile away, and they nauseate me and make me cringe every single time I see them.)
Some Youniques give the rest of us a really bad reputation, and make our jobs selling and promoting Younique that much harder…I’ve spoken to so many friends and associates, and met so many people since I joined, who complained about Younique (and other direct sales companies) for spamming their newsfeeds (with links, crap photos, too many selfies etc). Or worse yet the complained that they were private messaged to “share the opportunity” (again something I have NEVER done. I never had to, and recently I recruited my 32nd person!!)
Love Younique, Loathe Facebook
So you can probably tell that I, generally, love Younique, but have little more than a love/hate relationship with Facebook. The main reason I am even still on FB is to talk to my team – because that is where they all are. That’s also where there Younique groups are that I need to be on – like the Presenters Only group.
But I certainly don’t need to “party on Facebook”, or have a page or group, to have any Younique success.
So if you have heard that they are not “optional”, I am here to call “bullshit” on that theory, and tell you otherwise.
Younique Facebook Pages
As you know, you are not supposed to use your personal profile as a business. If you do, you are breaking Facebook’s terms and conditions, and you run the risk of Facebook closing down your profile.
I do occasionally post on my personal profile about the joys of running my business, my love of the products, or congratulating my team (who are doing awesome this month!) and, yes, once in a while I may share a link. I also will sometimes have a Younique cover photo on my profile. But I do not host parties, I do not have a Younique Facebook page or customer group. I don’t run my personal profile as a business.
Because Younique marketing on Facebook is almost cult-like advice, I do I a lot of research checking out what everyone else is doing…Yes, I snoop and I have seen dozens upon dozens of Younique Facebook pages that have been set up, and subsequently been abandoned.
Or the people are posting once a week, every few weeks or even once a month. They give up because either they’ve quit Younique (because it was not right for them or too much hard work), or maybe they gave up their page because it was too hard to get any engagement whatsoever.
Over the last few years, Facebook has made marketing to our “fans” (people who like our pages) more and more difficult. Well why not? After all, they’re a business and they need to make money. I don’t really blame them (as much as they frustrate me)…
They are always tweaking their algorithm in hopes of giving us a better user experience (showing us more relevant content). This means, in order to be successful with you FB business page, you need to really know what you’re doing, be consistent and be prepared to pay to be seen.
To have a successful Facebook business page you need to:
- be consistent and post daily from 1-3 time a day (morning / night time and weekends too!)
- make sure you’re posting when your fans are actually online (see insights)
- mix up the type of content you’re sharing – videos, text only, pictures, links etc
- have a CTA (call to action – link to a website, product page, newsletter
- subscription page) but only every 4-5 posts (not every post!!!)
- be helpful, informative, entertaining and not spammy! (80% helpful, entertaining & 20% promotional)
Younique Groups on Facebook
There are pros and cons as to whether or not you should have a Facebook Business Page or a FB Group (Groups can be public, private, hidden/secret).
ED NOTE: I do have a hidden group for my Younique team and it works very well as a vehicle to exchange information, questions, and discuss strategies or challenges. So yes, I do use FB for one aspect of my Younique business.
With the FB Business Page at least you get the stats about what’s working and what isn’t. You see demographics of who your fans are (where they are, how old they are, when they’re online etc). That’s invaluable.
With a group, you don’t that valuable insight. On the other hand, group members at least get notified when there’s a new post, and also you can actually see who’s seen each post.
I can’t speak for anyone else, but I have been added to DOZENS of Facebook groups and events, and it drives me absolutely bonkers. I wish I could disallow being added to groups and tagged too!
Really the point of this, rather long, post is to tell you that it is OK if you don’t want to do any business marketing or promotion on Facebook. Yes Facebook does have the added advantage of user numbers, above all the others, but people are there to speak to family and friends and not necessarily to be sold to!
Plus it’s an over-saturated pond when it comes to any direct sales businesses – Younique or otherwise.
From the outset, I knew I wanted to market my business in other places, and so I do. And yes, maybe I’d be higher up the Younique ladder, if I was holding five to ten Facebook parties a month, but at what cost? What good would that be if I hated doing them all the time?
If you are not going to use Facebook as your main marketing channel, then you will definitely need to choose something else: Instagram, Twitter, Pinterest, Blogging, Google+, Events, In-home parties, “Coffee and Cosmetics” mornings, catalog drops or whatever…
The thing is you can do whatever way YOU want to. It’s YOUR business and no one else’s. You don’t need to answer to your sponsor or any uplines.
Sure, take on board all the advice, but then go and forge your own path the way that feels right to you.
You probably joined this business so you could be your own boss anyway, so why be accountable to anyone else?
Before I get all kinds of people coming on my blog saying I’m crazy or wrong, I will admit that I have seen some successful presenters, several on my team, who are doing great through hosting parties, playing games, and having their own private customer groups.
So I am not saying “DON’T DO THEM”, I am merely saying if you don’t want to use Facebook, then you don’t have to. Do what works for you!
Finally if you do decide to join the Ateam and want to use Facebook to host parties or have a group, then I have team members that will steer you in the right direction for scripts and inspiration. Some of them are doing awesome through FB and good on ’em!
There are no cookie-cuter solutions. What works for one presenter may not work for another. We are all doing it our own way – which is what makes this business so special.
Moral of the story: Do what works for you.
Read more about what my experience has been like in My Week in Younique.