Working Digital – Day 1 Recap

So last night I arrived home very tired after a half day event in Kilmarnock’s Park Hotel. It’s the return of East Ayrshire’s Working Digital event in conjunction with NSDesign.

DAY 1: Digital Disruption

Gary Ennis plays Chris Brogan Video Day one of Working Digital 2014The conference opened a great little “welcome” video from one of my quirky online fave personalities – Chris Brogan. Not sure how many people in the room actually knew who he was – but I sure do – having read a few of his many books and following his online events.

Then an introduction from Gary Ennis, (Founder of NSDesign) before embarking on a variety of speakers. Like any conference some of the speakers were a bit more professional, interesting and engaging but I think with each of the talks – something positive or helpful could be gleaned.

Emu Bands

Ali from Emubands, the digital music distribution company –  gave a run down of his most used software programs, social media channels and apps. There was a talk from #ScotlandHour founder Dougie Baird and Transcribe UK too.

Amber Atherton founder of My Flash Trash at Working Digital 2014One of the highlights for me personally was the Amber Atherton talk. Young Amber managed to both impress me and depress me in equal measure. At just twenty-three,  she’s got a hugely successful (it seems) ecommerce website on her hands – myflashtrash – which is bolstered in part due to her Made in Chelsea TV success. I say “depressed” because I had a sinking feeling that I am rather “past it”. (Thankfully those thoughts passed…) What interested me most was hearing how she answered my question about how they use SnapChat to promote their products. I had heard youth-market retailers were doing so but me being 40-something couldn’t work out how they would.

Most people will have found Frances Milligan, the Senior Digital Officer at Glasgow 2014 as to have been the highlight…I however am not a sporty person, and deliberately left the country at the time of the games so I could soak up the rays in California…so though her stats were impressive (especially for a team of 7) and the video too – I was perhaps less enthused than most. I did however gfaw just a little at the “Queen PhotoBombs Hockey Player” picture. A highlight of the day for me, I think…

Mark Evans, of the Kommando Group, had the tough challenge of being the last speaker of the day (after dinner no less). I am quite certain I’d have been more interested in his talk had he been first, but by that point in the evening, my fatigue won over and my concentration was nil. I’ll have to catch the replay of his talk I think, because he did make some valuable points in his From Flashmobs to Facebook talk.

I’ll need to close now as I am off to experience the Business of Fun at Working Digital – Day 2.