You’ve maybe heard the saying: “If you’re marketing to everybody, you’re marketing to nobody”…It’s so true. Rather like trying to fish for a certain type of fish in the ocean. Too broad. Narrow it down.
So answer the following: Who you are, what do you do, and why you’re the best? In other words, what’s your USP? Why should I come to you, how do you differ from the competition?
Then once you have that all figured out, look at the following:
You need to know who your typical clients/customers are. Even if your product or service is widely appealing, you’re still likely to see better results if you narrow it down. It’s really too hard to market to the world!
Once you know who they are, in order to reach them, you then need to determine where they are online (FB, Twitter, Linkedin, Pinterest etc)
Once you have the who and the where, then you need to determine the when. When are they’re online? Do you research. This may mean you need to be posting or scheduling messages to go out at 10pm on week nights or 11am on Sunday morning.
Timing, as they say, is everything.