Before Marketing – Know Your Audience

You’ve maybe heard the saying: “If you’re marketing to everybody, you’re marketing to nobody”…It’s so true. Rather like trying to fish for a certain type of fish in the ocean. Too broad. Narrow it down.

Know your audience: If you're marketing to everybody you're marketing to nobody."But even before starting to market to your audience, let’s take it back a step. The first step to¬† is knowing what exactly your message is.

So answer the following: Who you are, what do you do, and why you’re the best? In other words, what’s your USP? Why should I come to you, how do you differ from the competition?

Then once you have that all figured out, look at the following:


You need to know who your typical clients/customers are. Even if your product or service is widely appealing, you’re still likely to see better results if you narrow it down. It’s really too hard to market to the world!


Once you know who they are, in order to reach them, you then need to determine where they are online (FB, Twitter, Linkedin, Pinterest etc)


Once you have the who and the where, then you need to determine the when. When are they’re online? Do you research. This may mean you need to be posting or scheduling messages to go out at 10pm on week nights or 11am on Sunday morning.

Timing, as they say, is everything.

Get A Free 15 Minute Social Media Audit

Free 15 Minute Social Media AuditWANT A FREE SOCIAL MEDIA AUDIT?

Are you active with your Social Media channels but not quite sure if you’re doing it right? Do you wonder why you’re not getting results through your Facebook page or Twitter feed? Is your marketing message clear?

Would you be interested in a FREE Social Media Audit?

In the spirit of people helping people…

I will do one FREE 15 minute Social Media Audit a week for anyone who would like one. No strings attached.

I will survey all of your channels, tell you what is good, and where there may be room for improvement.

I will make suggestions on other things for you to consider.

I will give you a one-page summary.

All for FREE. No obligation at all.

If you’re interested then please let me know – tweet @glatitude – email speakwith(at) or ring 0141 416 1492. Whatever suits you.